MRO Magazine

Gladson to Sponsor 2015 Category Management Conference


September 29, 2015
By Business Wire News

LISLE, Ill.

Gladson, the leading provider of digital product content and related services for the consumer goods industry, is exhibiting today through Oct. 1 at the 2015 Category Management Conference at the Caribe Royal Convention Center in Orlando, Florida.

Located at booth 46, Gladson’s sales and product teams will be discussing the dynamic shifts taking place in category management and how Gladson has responded by enhancing its product content and services to support evolving and shopper-focused category management strategies.

Gladson recently announced it had made significant enhancements to its Space Management offering to provide a comprehensive content solution for category management processes and technologies. Customers can now receive up to six high- and low-resolution images of each product with up to 30 product attributes. This content is delivered in enterprise-ready formats to allow for seamless integration into platforms for assortment planning, virtual environments, space planning and more.

In addition to powering category management with its content solution, the company offers Store Optimization Services to help brands and retailers engage shoppers and maximize ROI. These services include planogram development, space management software training and help desk, shelf edge merchandising solutions, planogram capture and store layout and floor planning.

“At the rate the category management discipline is advancing to keep pace with shoppers’ diversified and digital path to purchase, we’re anticipating this to be an energetic event filled with best practices, emerging technologies and education,” said Gladson CEO and president Susan Sentell. “We’re proud to sponsor this event and to contribute to the category management excellence of our customers by providing robust content and high-impact services.”

To learn more about how Gladson’s content and services support category management initiatives for thousands of manufacturers and retailers, visit booth 46 at the 2015 Category Management Conference or visit www.gladson.com.

About Gladson

Gladson delivers the most comprehensive product content solution on the market today. The company combines the industry’s largest and most dynamic database of consumer product images and information with high-impact category management and Store Optimization Services to maximize sales and operational efficiency. Gladson’s enterprise-ready digital product content fuels strategies for e-commerce, space planning, marketing, advertising, supply chain, market research, mobile applications, master data management and other critical business processes. Gladson’s product content is captured in accordance with GS1 industry standards.

Gladson helps manufacturers, retailers and service providers plan and execute more effectively so they can meet shopper expectations across the path to purchase.

For more information, visit www.gladson.com.

Outlook Marketing
Heidi Murphy, 847-994-3651
Public Relations
heidi@outlookmarketingsrv.com