MRO Magazine

Gladson to Address Manufacturer and Retailer Product Data Needs at GS1 Connect 2015


May 27, 2015
By Business Wire News

LISLE, Ill.

Gladson, the leading provider of digital product content and related services for the consumer packaged goods industry, today announced that the company will be exhibiting in Booth #100 at the 15th annual GS1 Connect 2015 conference, taking place at the JW Marriott Austin in Austin, Texas, May 31 to June 4.

Gladson, a GS1 US Data Quality Solution Partner, will be highlighting its product content solution, which includes the creation, maintenance and distribution of product images and information for cases, inner packs and retail units. Attendees can speak to Gladson experts about best practices for managing product data, and why product data is playing an increasingly critical role in supply chain performance, trading partner collaboration and shopper satisfaction.

“CPG companies are investing heavily in applications for supply chain management, master data management and other technologies that help them operate more effectively in today’s omnichannel marketplace,” said Isabel DuPont, senior vice president, content production, at Gladson. “To help our customers amplify speed to value for technology investments, Gladson offers a comprehensive product content solution — including case-level weights and dimensions — to ensure that the data they are feeding into their systems, and providing to their trading partners, is accurate and ‘enterprise ready.’”

With over 40 years of experience in data accuracy and innovation, Gladson employs the latest in technology and proprietary processes to ensure that its content can be quickly and seamlessly integrated with various enterprise systems, based on specifications ranging from file formats and data attributes to image resolution. By delivering content that is enterprise-ready, Gladson helps its customers accelerate return on investment for technology initiatives while avoiding the pitfalls commonly associated with inaccurate or inconsistent product data.

“With our best-in-class processes for creating and delivering accurate, consistent and standards-compliant product content, Gladson’s content solution enables our customers to establish one version of product truth across the enterprise,” said DuPont. “Once an organization has a strong foundation of accurate product data, [it is] better prepared to increase operating efficiency and sales while building trust and loyalty with trading partners and consumers.”

To learn more about Gladson’s product content solution, please visit the company’s booth (#100) at GS1 Connect 2015 or visit www.gladson.com.

About Gladson

Gladson delivers the most comprehensive product content solution on the market today. The company combines the industry’s largest and most dynamic database of consumer product images and information with high-impact category management and Store Optimization Services to maximize sales and operational efficiency. Gladson’s enterprise-ready digital product content fuels strategies for e-commerce, space planning, marketing, advertising, supply chain, market research, mobile applications, master data management and other critical business processes. Gladson’s product content is captured in accordance with GS1 industry standards.

Gladson helps manufacturers, retailers and service providers plan and execute more effectively so they can meet shopper expectations across the path to purchase.

For more information, visit www.gladson.com.

Outlook Marketing Services
Suzy Smith
Public Relations
312-957-8904
sgsmith@outlookmarketingsrv.com