MRO Magazine

Gladson Enhances Product Content Offering to Power Enterprise Category Management Platforms


May 19, 2015
By Business Wire News

LISLE, Ill.

Gladson, the leading provider of digital product content and related services for the consumer packaged goods industry, today announced that enhancements were made to its Space Management offering to provide customers a comprehensive content solution for category management processes and platforms.

Gladson customers now have more options to ensure that the content they receive can quickly and seamlessly integrate with diverse category management technologies, including platforms for assortment planning, virtual research and merchandising, space planning and more. Customers can determine various specifications for the content, ranging from file format and image resolution to the number of product views.

By delivering the right content for the right platforms, Gladson is helping CPG companies meet the demand for product content in increasing quantities and complexities to speed up technology deployments and keep pace with category management trends.

“The software platforms across category management are expanding and in some ways blurring, requiring a product content provider that can deliver ‘enterprise ready’ images and data,” said Gladson CEO and president Susan Sentell. “By partnering with Gladson, our customers benefit from a single, easy-to-integrate content solution that can support everything from virtual retail environments to planograms to analytical shopper research.”

Gladson Space Management content can include up to six merchandisable views of each product – available in high and low resolutions. Customers also receive up to 30 product attributes, including weights and dimensions; identifiers such as GTIN/UPC; and descriptors including item name, brand and manufacturer.

Representing over 900,000 items, Gladson’s Space Management offering gives customers distinct advantages in category coverage and product content recency.

In addition to product content to support category management processes, Gladson offers an E-Commerce content solution to power websites, e-commerce platforms and mobile applications. Gladson’s E-Commerce content includes a complete digital representation of each product, including Web-ready images and up to 230 product attributes, such as nutrition facts, ingredients, allergens and marketing claims.

To learn more about Gladson’s Space Management or E-Commerce offerings, visit www.gladson.com.

About Gladson

Gladson delivers the most comprehensive product content solution on the market today. The company combines the industry’s largest and most dynamic database of consumer product images and information with high-impact category management and Store Optimization Services to maximize sales and operational efficiency. Gladson’s enterprise-ready digital product content fuels strategies for e-commerce, space planning, marketing, advertising, supply chain, market research, mobile applications, master data management and other critical business processes. Gladson’s product content is captured in accordance with GS1 industry standards.

Gladson helps manufacturers, retailers and service providers plan and execute more effectively so they can meet shopper expectations across the path to purchase.

For more information, visit www.gladson.com.

Outlook Marketing Services
Suzy Smith
Public Relations
312-957-8904
sgsmith@outlookmarketingsrv.com