GfK Promotes Lange to Business Group Director on Pet Retail POS Team

August 10, 2015 | By Business Wire News

NEW YORK

Maria Lange,who advises GfK’s leading pet industry clients on marketplace trends, has been promoted to Business Group Director of the company’s POS Tracking team.

Using GfK’s point-of-sale (POS) data from over 11,000 pet retail outlets, Lange helps manufacturers and retailers stay ahead of major industry developments, such as the growth of grain-free, freeze-dried, and other pet food options. Lange also shares her insights in keynote presentations at major industry conferences and her Pet Business column, “The Savvy Retailer.”

Download highlights from Lange’s recent presentation at SuperZoo

“Our pet clients rely on Maria to turn POS data into insights they can apply directly to their businesses,” said Neil Portnoy, Managing Director of GfK’s POS Tracking team in North America. “She makes our clients’ challenges her top priority and knows exactly which trend can speak to their key decisions. Maria has also become the face of our pet data to the industry, at conferences and in major trade magazines. We are more than pleased to recognize her remarkable growth and her importance to GfK and its clients.”

Lange joined GfK in North America four years ago, as a Key Account Manager with its Optics POS Tracking business. She moved to the Pet Retail POS business a year later, in 2012, as Senior Product Manager. In 2014, Survey magazine named her one of the year’s “Top 20 Researchers You Need to Know.”

Lange holds a BA in International Cultural and Business Studies from Universität Passau in Germany. During college, she was an intern on the Consumer Electronics team at GfK’s home office in Nuremberg.

About GfK

GfK is one of the world’s leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.

To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en