MRO Magazine

From Church & Dwight to Unilever – Technavio Announces Top Six Vendors in the Global Baby Oral Care Market

May 23, 2016
By Business Wire News


Technavio has announced the top six leading vendors in their recentglobal baby oral care marketreport from 2016-2020. This research report also lists 14 other prominent vendors that are expected to impact the market during the forecast period.

Competitive vendor landscape

According to Brijesh Kumar Choubey, a lead analyst at Technavio for baby products research, “The global baby oral care market is highly fragmented because of the presence of multiple vendors. The vendors compete on the basis of factors like price, product portfolio, and prevailing brand equity. The market dynamics necessitate that vendors provide innovative products. Vendors are also striving to improve the packaging and design of their products to attract consumers.”

Key news

  • March 2015: Crest, a P&G brand, introduces its Pro-Health HD globally, a two-step daily use toothpaste
  • January 2015: Colgate faces a class action lawsuit that claims the company falsely advertises the effectiveness of its toothpaste in Los Angeles, US
  • September 2014: The federal district court of the Southern District of Ohio, US, rules in favor of P&G in a patent infringement case related to Crest Whitestrips
  • September 2014: P&G, the manufacturer of Crest, pledges to eliminate microbeads from its toothpaste by March 2016
  • February 2014: In New York, US, Colgate-Palmolive launches the Colgate Optic White Toothbrush+Whitening Pen

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Top six baby oral care market vendors

Church & Dwight

Church & Dwight was established in 1846 and is headquartered in New Jersey, US. The company manufactures and markets personal care, household, and specialty products. It sells its products through wholesale clubs, supermarkets, convenience stores, drug stores, pet stores, and other specialty stores and websites. In FY2015, it reported revenue of USD 3.39 billion. As of December 2015, the company had 4,400 employees.

Some of the company’s baby products in them market include Thor, Super Mario, My Style, Princess Peach, My Way Crazy Wrapz girls, My Little Pony, and Super Mario manual toothbrush.


Colgate-Palmolive was founded in 1923 and is headquartered in New York, US. The company manufactures and markets consumer products in the oral, personal, home care, and pet nutrition segments. In FY2015, it reported revenue of USD 16.03 billion. As of December 2015, the company had 37,900 employees.

Barbie toothpaste, Spiderman toothpaste, Kids 0-2 toothbrush, Kids 2+ toothbrush, Super Junior toothbrush, Barbie toothbrush, and Spiderman toothbrush are some of the company’s oral care products in the market.

Johnson & Johnson

Johnson & Johnson was incorporated in 1887 and is headquartered in New Brunswick, New Jersey, US. The company, along with its subsidiaries, manufactures and sells an extensive range of products in the healthcare and consumer industries. As of December 2015, it had approximately 126,100 employees across the world. The company spent USD 9 billion on R&D in FY2015. It reported net revenue of USD 74.33 billion in FY2014 and USD 70.07 billion in FY2015.

The company operates over 250 companies in 60 countries globally. It operates 121 manufacturing facilities worldwide with 36 in the US, 38 in Europe, 14 in the Western Hemisphere, and 33 in Africa and APAC.

Procter & Gamble (P&G)

P&G was established in 1837 and is headquartered in Ohio, US. The company offers consumer products through high-frequency stores, grocery stores, e-commerce platforms, membership club stores, department stores, drugstores, and mass merchandisers. In FY2015, the company reported revenue of USD 76.27 billion. As of June 2015, it had 110,000 employees.


Pigeon was established in 1957 and is headquartered in Chuo-ku, Tokyo, Japan. The company manufactures and sells baby and child care, maternity, women’s care, home healthcare, and nursing care products in Japan and internationally. It offers a wide range of breastfeeding-related products such as nursing bottles, breast pads, pumps, and other products. It also offers home and healthcare products for babies, including detergents, baby wipes, skin care products, healthcare accessories, infant development support products (pacifiers, teethers, toothbrushes, and weaning products), and maternity care products (nursing bras, maternity shorts, stretch mark creams, and other products).


Unilever was established in 1894 and is headquartered in London, UK. The company provides foods, beverages, cleaning agents, and personal care products. As of December 2015, the company had 171,000 employees. In 2015, it reported revenue of USD 59.09 billion.

Key highlights

  • August 3, 2015: Completes the acquisition of Dermalogica, a personal care product manufacturer
  • June 16, 2015: Acquires Los Angeles-based Kate Somerville, an independent skin care brand
  • March 2, 2015: Signs an agreement to acquire REN Skincare, a British skin care brand
  • July 10, 2014: Sells its Slim-Fast brand to Kainos Capital, a private equity firm

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770