MRO Magazine

From Church & Dwight to Twinlab – Technavio Announces Top 11 Vendors in the Global Prenatal Vitamin Supplements Market from 2016 to 2020


June 6, 2016
By Business Wire News

LONDON

Technavio has announced the top 11 leading vendors in their recentglobal prenatal vitamin supplements marketreport. Vendors are identified based on revenue and market dominance in terms of experience, geographical presence, product portfolio, financials, and R&D.

Competitive vendor landscape

The global prenatal vitamin supplements market is characterized by the presence of diversified international and regional vendors. However, as international players are consistently increasing their footprint in the market, regional vendors are finding it difficult to compete with larger players, especially with regard to quality and pricing, market reach, and financial resources. The competitive environment in this market is likely to intensify further with increase in product or service extensions and product innovations.

According to Amber Chourasia, a lead analyst at Technavio for health and wellness research, “Many international players are expanding their presence in the market, fast-developing APAC countries such as India, Vietnam, Indonesia, and Malaysia offers lucrative market opportunities. In addition, the high spending capacity and improving economic conditions in these countries is fueling market growth, making it an attractive market to launch new products.”

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Top 11 prenatal vitamin supplements market vendors

Key vendors:

Church & Dwight

Church & Dwight was founded in 1846 and is headquartered in Amsterdam, Netherlands. It is a fast moving consumer goods(FMCG) company that develops, manufactures, and distributes a wide range of household, personal care, and specialty products. As of December 2014, the company employed 4,145 people and spent USD 0.059 billion on R&D. The company generated a total revenue of USD 3.29 billion.

Country Life

Country Life was founded in 1971 and is headquartered in New York, US. The company operates as a subsidiary of Kikkoman. It develops, manufactures, and sells a variety of food supplements, vitamins, and sports nutrition products. It markets its products through various retailers and health food stores in the US and internationally.

Garden of Life

Garden of Life is headquartered in Florida, US. The company manufactures and markets a wide range of nutritional products. Its offerings include plant-based protein powders, organic plant proteins, raw meals, raw proteins, and digestive health products. The company operates as a subsidiary of Atrium Biotech Investments.

Rainbow Light

Rainbow Light was founded in 1981 and is headquartered in California, US. The company operates as a subsidiary of Nature’s Products. It manufactures and exports a variety of nutritional supplements. The company markets its products through retailers and specialty stores in various countries including UK, Canada, Singapore, Peru, Venezuela, and the US and also has a presence online.

Other prominent vendors:

Biotics research

The company was founded in 1975 and is based in Rosenberg, Texas, US. It manufactures nutritional products.

MegaFood

The company was founded in 1973 in New Hampshire. It offers whole food supplements from innovative Foodstate nutrients, designed to deliver essential minerals and vitamins in a variety of nourishing whole foods.

Metagenics

The company was founded in 1983 and is headquartered in California, US. It has locations in Mississauga, Canada; Brisbane, Australia; North Shore City, New Zealand; Ostend, Belgium; and Ede, Netherlands.

NutraMark

Solaray, the flagship brand of neutraceutical (NutraMark) family, is well-known for prenatal vitamin supplements.

New chapter

New chapter’s product portfolio includes vitamins, therapeutics, fish oil, and mushrooms. The company offers Perfect Prenatal Multivitamin as its product offerings.

Pharmavite

Pharmavite is the manufacturer of dietary supplements and soy-based all-natural snack bars. The company produces and distributes more than 120 dietary supplement products in the US and more than 100 internationally throughout Japan, Mexico, Taiwan, South Korea and Iran. Its Nature Made brand is well-known for prenatal vitamins supplements.

Twinlab

Twinlab was founded in 1958 and is headquartered in New York, US. The company manufactures and markets minerals, vitamins, and bodybuilding supplements.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at media@technavio.com.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com