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From B. Braun to Welland Medical – Technavio Announces Top Eight Vendors in the Global Colostomy Bags Market From 2016 to 2020

May 23, 2016
By Business Wire News


Technavio has announced the top eight leading vendors in their recentglobal colostomy bags marketreport. This research report also lists nine other prominent vendors that are expected to impact the market during the forecast period.

Competitive vendor landscape

The global colostomy bags market is growing steadily, with the competition among vendors being intense. Vendors offer a wide range of colostomy bags and accessories, which leads them to adopt various marketing strategies such as online marketing and development and use of advanced technologies to manufacture innovative products. These strategies help companies reduce the developmental cost of colostomy products and compete with other vendors.

“Developing countries such as Brazil, Mexico, China, India, and Russia present significant opportunities for vendors to expand their businesses and increase their market shares. Coloplast, B. Braun, ConvaTec, and Hollister were the leading vendors in the market in 2015,” says Srinivas Sashidhar, a lead analyst at Technavio for urology devices research.

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Top eight colostomy bags market vendors

B. Braun

B. Braun was founded in 1839 and is headquartered in Melsungen, Germany. The company is a subsidiary B. Braun Holding. B. Braun engages in the R&D and marketing of a wide range of healthcare products in the areas of intensive care, anesthesia and emergency care, extracorporeal blood treatment, and surgeries.

Through the out-patient market (OPM) segment, B. Braun offers colostomy products worldwide. In FY2015, the segment generated revenue of USD 948.4 million, an increase of USD 269.6 million or 37% compared to USD 714.9 million in FY2014.


Coloplast was established in 1954 and is headquartered in Humlebæk, Denmark. The company engages in the R&D and marketing of products to hospitals, wholesalers, medical institutions, and pharmacies in the areas of ostomy, mastectomy, incontinence, wounds, and skin diseases.

Through the ostomy care segment, Coloplast offers a wide range of colostomy products and services for people who have undergone surgeries in the abdominal wall for the ureter or bowel. The company offers moldable rings, elastic tapes, belts, strip pastes, adhesive remover spray and wipes, protective sheets, barrier creams, skin barrier spray and wipes, and skin powders. Brava and SenSura are the company’s key brand names.


ConvaTec was established in 1978 and is headquartered in Luxembourg. The company manufactures and offers infusion devices and other medical products in the areas of ostomy, continence, and advanced wounds to medical professionals, hospitals, and medical suppliers worldwide.

Through the ostomy care segment, ConvaTec manufactures and markets a wide range of colostomy products. The segment generated USD 515.6 million (31% of the company’s overall revenue) in FY2015, a decline of 9.4% or USD 53.4 million compared to USD 569 million in FY2014. However, at a constant exchange rate, the segment’s revenue increased by 1.5% in FY2015.


Hollister was established in 1921 and is headquartered in Libertyville, Illinois, US. The company engages in the R&D and marketing of a wide range of medical devices worldwide.

Through the ostomy care segment, Hollister provides a wide range of ostomy products including colostomy bags. This segment focuses on developing ostomy pouching systems, accessories, and solutions for ostomy management. Its product portfolio includes two-piece pouching systems, one-piece pouching systems, pediatric pouching systems, and related accessories.


Marlen was founded in 1952 and is headquartered in Cleveland, Ohio, US. The company manufactures and markets a wide range of ostomy and stoma care products.

Marlen manufactures and markets bags and accessories in the areas of colostomy, ileostomy, and urostomy. The company’s principal products include UltraMax wafer and UltraMax that are based on its patented UltraMax technology. Its colostomy pouches are easy to use and monitor and help provide additional security during disease management. These wafer pouches are composed of flexible hydrocolloid skin slices.


Oakmed was founded in 1998 and is headquartered in Northampton, UK. The company engages in the R&D and marketing of a wide range of stoma and wound care products.

Oakmed manufactures and markets a wide range of colostomy devices. The company’s product, Easylease adhesive remover spray, helps remove the pouch and clean any adhesive residues. In April 2015, the company launched new primo pouch, an innovative hydrocolloid tapered edge adhesive pouch that offers improved adhesion and security.

TG Eakin

TG Eakin was founded in 1973 and is headquartered in Comber, UK. The company manufactures and markets a wide range of healthcare products in the UK and worldwide. Eakin Group is the parent company that comprises Cliffe Medical, Pelican Healthcare, and TG Eakin.

TG Eakin manufactures and markets a wide range of colostomy devices. The company extensively invests in the R&D of innovative products and improving the efficiency of existing products. As of July 2010, the company had undertaken two development projects worth USD 2.31 million that are supported by Invest NI, a North Ireland-based economic development agency.

Welland Medical

Welland Medical was founded in 1988 and is headquartered in Leicester, UK. It is a subsidiary of Drive Medical. Welland Medical engages in the R&D of healthcare equipment and mobility aids.

Welland Medical manufactures and markets a wide range of colostomy bags in the UK and worldwide. The company supplies its products to healthcare and social care establishments, local authorities, private nursing homes and hospitals, pharmacies, and retail dealers. In May 2013, the company received the Investors in People Gold Award, becoming one of the few companies in the UK to receive it.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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