MRO Magazine

First-Ever Lole White Tour On The Road Met With Resounding Worldwide Success!

June 22, 2016
By PRN NewsWire

MONTREAL, June 22, 2016 /PRNewswire/ –On Tuesday, June 21(st), International Yoga Day, activewear brand Lole successfully launched its first-ever Lole White Tour On The Road, a series of community-powered local yoga sessions organized in cities across the globe. Sixty events in major international cities, including New York, Montreal, Toronto, Santa Barbara and Grenoble, attracted over 5,000 yogis, each of whom wore white as a symbol of peace.

Building on the Lole White Tour success of previous years, like the one held in Central Park, in 2016 Lole decided to join forces with its regional partners to bring the experience to all yoga lovers with the Lole White Tour On The Road series. Each of the gatherings was hosted by local ambassadors and set to the rhythms of live music.

In the US, events were also held in cities including Chicago, Santa Barbara and Grand Rapids, in addition to New York, where it was staged at Elevated Acre on Water Street in Lower Manhattan, a venue that serves as a hidden oasis in the city, with grassy spaces and expansive views of the East River. The hour-long session, in which over 150 people participated, included a short meditation followed by a yoga practice led by instructor and ambassador Amanda Winkler.

“We are beyond thrilled to see that beginners and experts alike positively embraced these community-oriented yoga sessions in their hometowns,” said Nathalie Binda, Vice President of Marketing. “At Lole, we felt it was important to celebrate the beauty of yoga across the world, and are extremely excited that the Lole White Tour On The Road was a true success in the US, spreading our message of unity and ensuring the success of this initiative for years to come.”

The Lole White Tour On The Road is the next iteration of the brand’s commitment to inspiring communities across the globe to come together for moments of wellness and tranquility. Beginning in 2012 with the original Lole White Tour, the brand has created events that have brought together over 50,000 yogis worldwide to practice in exceptional settings. With the goal of building a global wellness movement, Lole brings top yoga talent together to practice in inspiring, emotionally uplifting locations.

ABOUT LOLE Lole nurtures the body and mind with fun, feminine, and beautifully designed activewear that’s stylish enough to transition instantly from the studio to the street. Designed for today’s active urban woman, Lole collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lole stands for Live Out Loud Everyday.

ABOUT LOLE WHITE TOUR ON THE ROADBuilding on the Lole White Tour success, Lole launches the first-ever Lole White Tour On The Road, a series of community-powered local yoga sessions organized in communities around the world. By joining forces with its regional partners, Lole celebrates the beauty of yoga in multiple cities in Canada, the United States and in Europe on International Yoga Day (June 21(st)). | @Lolewomen | @Lolewhite | #Lolewhite

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