MRO Magazine

Fashion Trend Goes Corporate with ‘Meaningful and Memorable’ Socks

By PRN NewsWire   

POTTSTOWN, Pa., Sept. 30, 2015 /PRNewswire/ — Thinkin Sox Inc is a sock designer firm specializing in corporate branding. Sometimes referred to as brosiery or mangerie, men’s statement socks in bold colors and designs have become the new necktie for businessman looking to add a splash to their otherwise consistent business attire. Statement socks also have become the norm in Hollywood and political circles as gifts.

Thinkin Sox Inc founder, Sila Yesilsoy, learned all about launching new products and selling them while working for a gold wholesaler based in New York. It was there, the 2007 Temple University graduate and Philadelphia, Pa., resident caught the entrepreneurial bug and came up with a plan to dress the thinking man/woman from head to toe with “Thinkin Sox,” that combine the highest-quality cotton with high-quality construction.

“It was just an idea that came up in a conversation about putting on your thinking cap,” Yesilsoy said. “If you put on your thinking cap and your Thinkin Sox, then you will be able to think from head to toe.”

Yesilsoy is finding her niche into the statement sock industry through corporate branding, particularly for companies and organizations with a distinctive image or brand to maintain, such as McLaren Philadelphia ( and the Philadelphia-based clothing line Duke & Winston (

“They make great gifts for clients and employees. These socks have even elevated our awareness within our distributor in the United Kingdom,” said McLaren Philadelphia Business Manager Chad Sierer said. “When it comes to men’s work wear, there are really only two items that can separate you – a tie or a pair of socks. And these feel like a $25 pair of socks purchased at Niemann Marcus.”

Duke & Winston owner Seun Olubodun placed a second order within months after adding them to his clothing line this year. “Thinkin Sox are great, extremely comfortable and our customers can’t get enough of them,” Olubodun said.

Companies get the best of both worlds in marketing: a memorable, useful promotional item that not only looks great, but is truly useful. Yesilsoy and her team like to say, “Thinkin Sox are the elite treat for feet.”

Visit the “Branded” page for more information (

1200 E. High St., Suite 307

Pottstown, PA 19464


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Thinkin Sox Inc

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