Fashion Meets Function in Bemis Associates and CORDURA® Fabric’s Collaborative Collection at Summer Outdoor Retailer 2015
By Business Wire News
By Business Wire News
SALT LAKE CITY
Bemis Associates (Booth #155-513), the design and development partner for the world’s great technical, performance, lifestyle and luxury brands, announced a partnership with INVISTA’s CORDURA® Brand at Summer Outdoor Retailer 2015 taking place in Salt Lake City, UT Aug. 5-8. The two companies collaborated on an innovative new women’s performancewear collection composed of an outdoor anorak jacket, top and pants designed by Struktur Studio’s Michelle Rose for the latest addition to Cordura brand designer partnership.
“Our latest designer collaboration with Struktur Studios was a great opportunity to team up with Bemis,” said global CORDURA® brand director Cindy McNaull. “Their Sewfree solutions complement our new soft touch CORDURA® fabrics and allowed Michelle to merge technology components into stylishly beautiful performance active wear for today’s modern woman.”
Bemis’ bonding solutions and seam tapes give Rose’s designs graphic features, smooth edges, sleek lines and enhanced stretch and recovery. Combined with innovative textiles including CORDURA® Naturalle, CORDURA® UltraLite, and CORDURA® Canvas, the garments blend the best of technical construction and a modern aesthetic without sacrificing comfort or hand feel.
“We love working collaboratively with companies that have a similar commitment to design like CORDURA® brand,” said Steve Howard, Chief Executive Officer of Bemis Worldwide. “Michelle Rose’s inspired collection is representative of the trends we see in the marketplace today. It makes sense that designers creating garments for an active adventurer look beyond basic construction methods to our Sewfree solutions. They enable designers to elevate the functionality and durability of their garments without sacrificing style.”
For more information on tech-specs and samples, visit www.bemisworldwide.com, e-mail us at email@example.com, or call (978) 425-6761. To learn more about INVISTA’s CORDURA® brand fabrics, end-use products and marketing tools, please visit the CORDURA® brand booth (Booth #39213) at the 2015 Outdoor Retailer show or www.CORDURA.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
About Bemis Associates
At Bemis, we partner with the world’s great technical, performance, luxury and lifestyle brands to design, create and construct cool stuff. Collaborating closely with designers and developers, we devise solutions to help make their products higher performance, lower profile and better fitting. For over a hundred years we have spanned the globe to work with clients seeking ways to go beyond the limits, to engineer imagination. We make your ideas happen. For more information on the company and its innovative line of seamless construction and Sewfree bonding products, you can visit the company’s website, Tumblr, Instagram, Pinterest, Twitter, LinkedIn or Facebook.
Tim Morin, 617-399-0635