MRO Magazine

Fashion Consumers Of All Ages Demand More Coverage Options

June 28, 2016
By PRN NewsWire

NEW ROCHELLE, N.Y., June 28, 2016 /PRNewswire/ — It’s clear that modest fashion is more in demand than ever before. Recently we’ve seen top fashion magazines taking their cue from discreet clothing lines, celebrities such as Mayim Bialik covering up on the red carpet, and teens taking to social media pleading retailers to offer styles with more coverage options.

HydroChic (, a leader in modest swimwear and active wear for girls, missy and plus sized women, created the bandwagon almost 10 years ago, when co-founders Sara Wolf & Daniella Teutsch noticed women on the beach wearing over-sized t-shirts to give themselves more coverage than traditional bathing suits offered.

Today the steadily growing company sells its mix and match separates, featuring more than 100 styles in a range of coverage options to women throughout the United States and all over the world, as well as through their website (

Says co-founder Wolf, “With summer in full bloom, HydroChic empowers women to feel fashionable and comfortable without succumbing to the latest trend, especially if that trend doesn’t work for them. That’s why we receive recurring positive feedback from HydroChic customers who inquire ‘Where have you been all my life?'”

HydroChic, with styles for young girls ages 5-12, Missy and Plus Sizes to 4X, are made from high quality, quick-drying fabrics that provide UPF 50+ sun protection and superior Ultra(R) chlorine resistance. Prices range from $29.50 – $95.00.

The complete line of swim and active wear allows women to customize their style for a perfect fit. Mix and match separates include: short sleeve, long sleeve and sleeveless tops, versatile swim skirts and skorts from 15″ – 27″, shorts, pants and swim dresses, as well as transitional pieces that can be worn from beach to boardwalk, including lightweight jackets and sun dresses. Separate swim bra inserts including racerback, regular and mastectomy options are offered with each top.

“I think we have hit a chord with women of all ages because there is a backlash against unrealistic expectations about their bodies. Today’s media is permeated with air brushing that advertise almost unattainable looks, and a bare-all attitude. There is simply too much focus on the superficial, leading to body image issues that affect women of all ages,” says Wolf. “The success of HydroChic shows we are truly onto something. We understand what a girl wants and needs when it comes to swim and active wear,” she adds.

HydroChic is available at select stores throughout the US, Canada, Australia, South Africa and Israel, and online at

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CONTACT: Vicki Jakubovic, 973-519-8926,

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