MRO Magazine

Eva Mendes for New York & Company Launches a Mother’s Day Collection


May 5, 2015
By PRN NewsWire

NEW YORK, May 5, 2015 /PRNewswire/ — New York & Company, Inc. (NYSE: NWY) announced the launch of the Eva Mendes Mother’s Day Collection and debut of The Mini Collection, a limited capsule collection designed for girls.

The Mother’s Day collection is a modern interpretation on vintage inspired dresses and sportswear in bold prints and colors that appeal to a wide range of women, varying in age and complexion. Accessories are designed to complement the line and feature a special layered necklace called the Madre, which has two heart pendants -the perfect gift for any mom. The shoe line has been expanded with this delivery, offering a selection of styles that provide the finishing touch to any outfit. Designed to inspire women to look and feel their best on their special day and through the summer season, this Mother’s Day collection is essential for every woman’s wardrobe.

“This collection, timed to coincide with Mother’s Day is very special to me,” said designer, Eva Mendes. “I’ve always admired my mother and her elegant, yet seemingly effortless style when she dressed up. In this collection, I have designed some amazing pieces that offer women a variety of options, while evoking confidence, beauty and a sense of glamour. Not only for Mother’s Day, but for all those special moments we can celebrate during the summer season.”

Eva Mendes designs for every woman, ranging in size 0 to 18, emphasizing the importance of confidence and comfort through classic silhouettes with feminine details. The Mini Collection, which complements the brand’s iconic looks for women, reinterpreted for girls range from sizes 6 months to 4T. The collection is available at select New York & Company stores nationwide and online at nyandcompany.com.

For more on New York & Company, visit www.nyandcompany.com and follow us on Twitter or Instagram @nyandcompany and on Facebook at Facebook.com/nyandcompany.

About New York & CompanyNew York & Company, Inc. is a specialty retailer of women’s fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile–all at compelling values. The Company’s proprietary branded New York & Company((R)) merchandise is sold exclusively through its national network of retail stores and online at www.nyandcompany.com. The Company operates 504 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company’s website: www.nyandcompany.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/eva-mendes-for-new-york–company-launches-a-mothers-day-collection-300077891.html

New York & Company, Inc.

CONTACT: Cathleen Bombard, Paul Wilmot Communications, 212-206-7447,cbombard@paulwilmot.com

Web site: http://www.nyandcompany.com/