MRO Magazine

Etisalat to Launch New Internet of Things Services Leveraging ThingWorx® IoT Development Platform

July 21, 2015
By Business Wire News


ThingWorx, a PTC® (Nasdaq: PTC) business and leading Internet of Things (IoT) platform provider, announced today that Etisalat, a leading Telecommunications provider operating in the Middle-East, Africa and Asia, has signed a Group Framework Agreement to deploy the Industry leading ThingWorx IoT Development Platform to enable new innovative IoT and M2M services throughout the regions that it serves.

Etisalat is one of the world’s fastest-growing telecom groups, rapidly expanding across Asia and Africa. Its Middle East operations, strategically located at the crossroads of East and West, enables Etisalat to be the major hub in the Middle East for Internet, voice, broadcast, roaming and corporate data services. By partnering with ThingWorx, Etisalat will be able to offer its customers a large IoT application catalogue to cover a variety of market needs such as Smart City requirements.

“After a thorough review of IoT platform options, we have selected the ThingWorx IoT Platform to drive our IoT strategy and the many innovative services that we are working to bring to market,” said Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat Group. “We are looking forward to working with the PTC team and bringing value to our prospective M2M and IoT customers.”

ThingWorx offers an innovative platform for rapidly developing and deploying applications that realize the opportunity and value presented by the Internet of Things economy. ThingWorx’ simplified and unified approach to IoT applications enables companies to iteratively innovate business processes significantly faster than conventional methods and tools, thus accelerating time to value, reducing cost and risk, and transforming how products, people, and systems connect and interact.

“We are delighted that ThingWorx technology will be a core aspect of the Etisalat IoT Service,” said Russ Fadel, Founder and President at ThingWorx. “The opportunity to partner with the leading Telecom Provider in completely new markets for ThingWorx and PTC is exciting and we look forward to developing a long-term relationship with Etisalat and its group companies.”

Additional Resources

About ThingWorx, a PTC Business

ThingWorx™, a PTC (Nasdaq: PTC) business, provides the first platform designed to efficiently build and run the applications of today’s connected world. ThingWorx’s model-based design and search-based intelligence simplifies application development efforts by minimizing cost, and risk while accelerating time to value. The ThingWorx® platform combines the key functionality of Web 2.0, search, and social collaboration, and applies it to the world of “things,” including connected products, machines, sensors, systems, and industrial equipment. Businesses use the ThingWorx platform to rapidly deliver innovative applications and connected solutions across markets ranging from manufacturing, energy, and food, to Machine-to-Machine (M2M) remote monitoring and service, as well as in emerging Internet of Things applications, including smart cities, smart grid, agriculture, and transportation. For more information, please visit our website at and our blog at or follow us on Twitter at @ThingWorx.

About Etisalat Group:

Etisalat, the leading emerging markets telecom group, is headquartered in Abu Dhabi. Since its inception almost four decades ago, Etisalat has been introducing innovative connectivity solutions for its customers across the Middle East, Asia and Africa. These cutting-edge solutions have given Etisalat the ability to expand its subscriber base to more than 173 million in the 19 international markets it operates in. Etisalat’s market cap is 96.8 billion AED, equaling 26.4 billion USD.

ThingWorx, the ThingWorx logo and PTC are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.

Beth Ambaruch, 952-435-5058
Weber Shandwick for PTC
Anand Savani, 617-520-7290