MRO Magazine

Elevaate Named a Cool Vendor by Leading Analyst Firm, Gartner.

May 10, 2016
By Business Wire News


Elevaate today announced that it has been named a Cool Vendor in Consumer Goods and Manufacturing by Gartner. The annual report highlights interesting, new and innovative vendors, products and services in the digital commerce market that are enabling businesses to be more competitive. Elevaate is one of only four companies to be recognised in consumer goods and manufacturing.

In the report, Gartner states the vendors named “use a set of innovative IT application approaches that can enable profitable sales growth, improve manufacturer-retailer collaboration, align manufacturer activities to real consumer needs and opportunities, drive profitable engagement with consumers and retailers, and help turn data into actionable insights.”

“Elevaate is honoured to be named as a Gartner Cool Vendor for 2016,” said David Shearer, chief marketing officer at Elevaate. “Nearly every company with a digital commerce offering is looking for new ways to lift market share, customer satisfaction and revenue growth simultaneously. This report recognises the significant contribution Elevaate can make to increase online sales while improving your team’s knowledge of how to effectively promote your products in an online environment and shape more rewarding experiences for customers.”

Simon Harrow, chief executive officer of Elevaate added “We believe this designation validates our commitment to deliver upon our mission of using real-time transaction insights and intelligent execution tools to drive more meaningful collaboration between suppliers and retailers that deliver new revenue growth.”

In the report, Gartner analysts Ed Porter and Ellen S Eichhorn identify key findings that include:

+ New insight platforms and approaches are creating opportunities for manufacturers and retailers to better understand their consumers and to collaborate in more powerful ways, leading to incremental sales

+ The effects of manufacturing and retailer collaboration continue to boost sales and offer insight for mutual success

+ Technology is making it more possible to use increasingly timely retailer sales data to improve retail execution and sales.

For more information on today’s announcement, please visit the Elevaate blog.

To hear how innovative companies are using technology to transform their digital commerce performance, join us at the IGD Category Management and Shopper Marketing Summit 2016, 28th June, Lancaster London.


Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Elevaate

Elevaate is a retail cloud platform that unlocks new insights to increase unit sales while enhancing customer experience. The choice of brands like Unilever, Nestle, Coke, Hugo Boss and retailers such as House of Fraser, Iceland Foods and Not On The High Street, it accelerates digital revenue growth with proven retail trade funding mechanisms. The platform is agile, accountable and highly scalable. It provides the data and tools needed to lift performance and grow revenues. Headquartered in the UK, Elevaate has served close to 300 million products since launching in April 2015 to customers across Europe and Australia. Learn more at

David Shearer, CMO