MRO Magazine

DriveItNow Becomes NIADA National Member Benefit Partner

June 7, 2016 | By Business Wire News


DriveItNow, a provider of online pre-qualified monthly payment marketing technology, has joined with the National Independent Automobile Dealers Association as its latest National Member Benefit Partner, offering a product designed to help independent dealers compete more effectively with franchise operations in online vehicle sales.

“Independent dealers are trying to play catch-up with regard to online digital retailing,” DriveItNow president Tarry Shebesta said. “Franchise dealers have been using DriveItNow with great success for years and now those same services can help independents compete head-to-head in the online digital marketplace.”

DriveItNow offers credit pre-qualification and digital marketing tools to help engage online monthly payment shoppers. Pre-qualified monthly payments are instantly calculated using the car shopper’s actual credit bureau, trade-in equity, bank finance programs and VIN-specific dealer inventory.

Credit bureau data is retrieved without requiring a social security number or date of birth and with no impact on the shopper’s credit score.

The program includes:

  • Short-form instant finance pre-qualification.
  • Pre-qualified monthly payment buttons on vehicle inventory.
  • Shop-by-payment on all inventory.
  • Trade-in equity calculation.
  • Real-time “soft-pull” full credit bureau reports.

DriveItNow features can be accessed through a website, email marketing and retargeting campaigns, social media, on the lot or in the showroom.

“DriveItNow is a leader in the digital retailing marketplace and will help our members create a digital shopping experience that drives consumer engagement and corresponding sales growth,” NIADA senior vice president of member services Scott Lilja said. “The new program will propel qualified and profitable leads to our members and help them compete more effectively with franchise dealerships – all a big win for our members.”

About DriveItNow

DriveItNow’s patent pending truPayments® technology offers proven car shopper engagement that generates more sales and profits for dealers. DriveItNow services are available to the automotive industry, including dealers, OEMs, lenders, website providers, and third-party retailers. DriveItNow powers Autobytel’s Payment Pro service, Dominion Dealer Services’s MyPayment and GoMoto’s Xpress Shopping in-store Kiosks. More information is available at


The National Independent Automobile Dealers Association (NIADA), is among the nation’s largest trade associations representing the used motor vehicle industry comprised of more than 38,000 licensed used car dealers. Since 1946, NIADA has represented the voice and interests of used car dealers at the federal level in Washington, D.C..

For 68 years, NIADA has engineered programs and leveraged technology to fulfill its mission to advance, educate and promote the independent, used car dealer. NIADA stands tall for its members who subscribe to a strict Code of Ethics of duty, honor and integrity and who believe in the advancement of small business in support of the free-market system. More information about NIADA programs and educational opportunities is available at,, and

Tarry Shebesta, 513-200-5757


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