Directa Plus and Colmar Launch World’s First Graphene-Enhanced Sportswear
By Business Wire News
By Business Wire News
Directa Plus (“Directa” or “the Company”), one of the largest producers and suppliers of graphene-based products for use in consumer and industrial markets, congratulates Colmar on the launch of their new collection – containing Graphene Plus – at ISPO Munich. This is the first application of the Company’s Graphene Plus nanotechnology in sportswear.
Giulio Cesareo, Chief Executive Officer of Directa Plus, said: “This is the first time that Graphene Plus has been used in sportswear, and the first G+ textile product to reach the market, which represents a significant milestone in a sector that offers tremendous opportunity. Colmar have proven that they are pioneers in the field of sportswear with the launch of their new collection containing our graphene-based products, and we wish them all the success. We believe this is the beginning of a revolution in the world of sportswear and the textile industry as a whole.”
The requirement to identify increasingly higher performing technologies has given rise to a revolutionary technical solution: clothing that incorporates graphene, an innovative nanotech material derived from graphite, which, for the first time in sportswear, significantly improves performance for the benefit of athletes, professionals and sports enthusiasts.
The key characteristic of these items is their ability to act as a filter between the body and the external environment, always ensuring the ideal temperature for the wearer. It is a smart fabric that allows tailor-made comfort. Thanks to G+, the warmth produced by the human body is dispersed in warm climates and preserved and distributed evenly in cold climates. In addition, because the fabrics treated with Graphene Plus are electrostatic and bacteriostatic, they are able to reduce the friction with air and water to enable top sporting performance.
The collaboration between Colmar and Directa Plus, with the ability to supply tailor-made graphene-based products in the ideal conformation for the required application, has resulted in the creation of ready-to-wear ski jackets (for men and women), ski suits, technical underwear and a polo shirt.
About Directa Plus
Directa Plus is one of the largest producers and suppliers of graphene-based products for use in consumer and industrial markets worldwide. By incorporating Directa Plus’ unique graphene blends, identified by the G+ brand, its customers can enhance the performance of their end products without significantly increasing their cost. Directa Plus graphene-based products are natural, chemical-free, sustainably produced and tailored to specific customer requirements for commercial applications such as smart textiles, tyres, composite materials and environmental solutions.
Established in 2005, the company has a patented technology process and a scalable and exportable manufacturing model. It produces graphene-based products at its own factory in Lomazzo, Italy, and can set up additional production at customer locations to reduce transport costs, waste and time-to-utilisation. Directa Plus partners with customers to enable them to offer the high-performance benefits of graphene in their own products.
Directa Plus S.p.A
+39 339 3713053
Luther Pendragon Ltd
Harry Chathli, Claire Norbury, Alexis Gore
+44 207 618 9100
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