MRO Magazine

Cub Foods and Minnesota Twins Team Up on “Cub Cares” Round Up Campaign to Benefit Boys & Girls Clubs of the Twin Cities


May 15, 2015
By Business Wire News

STILLWATER, Minn.

With more and more children today returning to an empty home after school and left to their own devices, there’s never been a greater need for quality after-school activities. Many of these kids count on the Boys & Girls Clubs to provide them with life-changing programs, fun, enriching educational experiences and supportive relationships with peers and caring adults. Now, Cub Foods, a trusted hometown grocer since 1968, and the Minnesota Twins are teaming up to kick off the “Cub Cares” Round Up Campaign, a two-week fund-raising effort to support the Boys & Girls Clubs of the Twin Cities.

During the campaign, which runs Sunday, May 17, through Saturday, May 30, customers at all 77 Minnesota Cub Foods locations will have the chance to round up their grocery bill to the nearest dollar, and Cub Foods will then donate the difference to support the Boys & Girls Clubs of the Twin Cities. Additionally, Pepsi® has pledged to match up to $100,000 in funds raised during the campaign.

“Since the very beginning, making the communities we serve a better place to live, work and play for our neighbors has been a priority for Cub and its employees,” said Mike Stigers, president at Cub Foods. “With so many kids in need of a safe place to learn, grow and have fun, we’re pleased to partner with the Minnesota Twins and score a home run in helping great kids reach new heights.”

Cub Foods and the Twins will build excitement for the “Cub Cares” Round Up Campaign in several ways. The Minnesota Twins’ Torii Hunter and kids from the Boys & Girls Clubs will be featured in a television advertisement running throughout the two-week campaign, and Fox Sports North recently aired a segment about the campaign that includes a behind-the-scenes look at the making of the TV spot. The Twins will also be doing game-day promotions throughout the campaign to raise money and awareness, and the May 16 Twins pregame show will include an interview about the campaign. Customers in Cub Foods stores throughout Minnesota will also notice attention-grabbing signage inviting them to step up to the plate and donate to the “Cub Cares” campaign.

“We’re proud to partner with Cub Foods to raise awareness of such an important organization working to improve the lives of today’s youth,” said Bryan Donaldson, senior director of community relations, Minnesota Twins. “Each and every donation contributed to the Boys & Girls Clubs will make a positive, real-world impact on the lives of many Minnesota kids in need.”

The Boys & Girls Clubs of the Twin Cities are dedicated to ensuring that every young person has a bright future. Eight locations in the metro area provide activities every year for 12,000 young people from kindergarten through high school. Club sites are placed in targeted neighborhoods where the need is greatest, providing programs that help kids to achieve academic success, healthy lifestyles, good character and citizenship.

“It’s absolutely so exciting for us to have Cub Foods in partnership with the Minnesota Twins supporting the Boys & Girls Clubs. The donations will make it possible for us to provide needed programs for kids, extra help with their education and homework, and so many other things,” said Erin Carlin, president and CEO, Boys & Girls Clubs of the Twin Cities.

For more information on the “Cub Cares” campaign, visit www.Cub.com.

About Cub Foods
Cub Foods offers customers the freshest produce, widest selection and food expertise throughout the store to meet their everyday grocery needs. In addition to innovative local, ethnic and organic food sections, Cub stores offer shoppers multiple in-store services, including fresh bakery, full-service deli and meat departments, pharmacy and banking. Cub Foods, based in Stillwater, Minn., was established in 1968 as one of the nation’s first discount grocery stores. Cub was purchased in 1980 by SUPERVALU and currently operates 77 stores in Minnesota and Illinois. For company news and information, follow us on Twitter at @CubFoods and Facebook at www.facebook.com/Cub, or visit our website at www.Cub.com.

For Cub Foods
Cub Foods
Luke Friedrich, 952-903-1657
luke.friedrich@supervalu.com
or
Spong
Bob Ringer, 612-375-8548
bob.ringer@spongpr.com
or
For the Minnesota Twins
Chad Jackson, 612-659-3454
Cjackson@twinsbaseball.com
or
For the Boys & Girls Clubs of the Twin Cities
Terryl McKaye, 612-715-2120
tmckaye@bgc-tc.org