MRO Magazine

Cromax agrees two-year sponsorship deal with Honda Racing team Sweden


June 12, 2015
By Business Wire News

MECHELEN, Belgium

Cromax®, one of the three premium global refinish brands of Axalta Coating Systems, has been named as an Official Partner to the Honda Racing team Sweden for the FIA World Touring Car Championships (WTCC) 2015 and 2016 seasons. The contract sees the global refinish brand’s logo on the WTCC Honda Civic TC1 race car, driver overalls and team clothing.

“We are delighted to have Cromax on board as an Official Partner to our team,” says Nicklas Karlsson, Team Principal, Honda Racing team Sweden. “As a truly global and dynamic brand with a great pedigree in motorsports, Cromax fits well with the ethos of Honda Racing team Sweden and of course with the global nature of the WTCC.”

Dries Van den Bergh, Cromax Brand Manager Europe, Middle East and Africa, says, “We couldn’t be more pleased to be working with Honda Racing team Sweden as an Official Partner for two years. And despite the grueling race calendar, we know that the team will give it their all, on and off the track.”

Karlsson adds, “Honda Racing team Sweden is Sweden’s only world championship-level motor racing team. Launched in early 2014, the team has come to fruition thanks to the combined efforts of Honda Sweden and specialist motorsport squad NIKA Racing, who competed in the WTCC in 2013.”

For more information on the team, visit www.hondaracingteamsweden.se, and for more information on Cromaxproducts and services visit www.cromax.com/eu, or visit Axalta Worldwide at www.axaltacoatingsystems.com.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the over 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.

About Cromax

Cromax, one of the global refinish coating brands from Axalta Coating Systems, is designed to increase productivity from the front of the bodyshop to the back with coatings systems engineered for fast and accurate application. Our localized business solutions, advanced color measurement technology, marketing support and pragmatic innovations form the basis of a highly-productive refinish process. Cromax helps bodyshops drive their business forward.

DA Public Relations Ltd
Chantal Bachelier-Moore
D +44 845 095 2800
chantal@dapr.com