MRO Magazine

CORRECTING and REPLACING Nissan’s popular “Heisman House” returns for 2015 college football season on ESPN


September 3, 2015
By Business Wire News

NASHVILLE, Tenn.

Ninth paragraph, first sentence of release (dated September 2, 2015) should read: “…leading up to the College Football Playoff National Championship” (instead of “…leading up to the 2015 Rose Bowl Game”).

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150902006121/en/

Nissan's popular

Nissan’s popular “Heisman House” returns for 2015 college football season on ESPN (Photo: Business Wire)

The corrected release reads:

NISSAN’S POPULAR “HEISMAN HOUSE” RETURNS FOR 2015 COLLEGE FOOTBALL SEASON ON ESPN

2014 Heisman Trophy winner Marcus Mariota joins RGIII, Johnny Manziel, Steve Spurrier and a host of legendary Heisman Trophy greats

Just in time for kickoff of the 2015 college football season, ESPN and Nissan are bringing back The Nissan Heisman House, giving fans a glimpse of what it might be like if the winners of football’s highest individual honor – the Heisman Trophy – lived together under one roof.

Now in its fifth year, the Nissan Heisman House campaign stars 14 Heisman Trophy winners in a series of TV spots airing on ESPN beginning September 3 and running throughout the season. There is a robust social element to the campaign this year, with a wide variety of unique content featuring the Heisman winners that will be pushed out throughout the season, all of it tailored to specific high profile match-ups and other moments relevant to college football fans. In addition, there are print ads, radio ads and an interactive website that houses over 20 shareable online videos, as well as the annual Heisman House Tour that will travel to college campuses throughout the season.

The Nissan Heisman House campaign supports Nissan’s long-standing sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust, a charitable organization focused on outreach to the underprivileged and underserved.

“Nissan is proud of our continuing role in supporting the work of the Heisman Trust’s outstanding charity efforts, and we’ve enjoyed entertaining fans with our Heisman House campaign over the past four years,” said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. “This year we’ve assembled another great cast of roommates and let them loose to showcase their talents, both as the top football players of their eras and as winning performers and media personalities today.”

Central to the Heisman House concept is the online platform, NissanHeismanHouse.com, where fans can learn about current house members, cast their votes for the next Heisman Trophy winner and watch behind-the-scenes footage filmed during the campaign production. This year’s spots will introduce newcomers Marcus Mariota, Steve Spurrier and Jim Plunkett alongside returning House members Sam Bradford, Tony Dorsett, Eddie George, Robert Griffin III, Johnny Manziel, George Rogers, Troy Smith, Roger Staubach, Vinny Testaverde, Herschel Walker and Charles Woodson.

In addition, there are appearances from football great and Heisman runner-up Joe Theismann, SportsCenter anchor Neil Everett and new ESPN correspondent Sarina Morales.

This year’s campaign includes five 45-second spots and five 15-second spots, three of which are playoff-themed and will be revealed later in the season. Each spot explores humorous scenarios that might result from 15 former Heisman winners sharing the same house. In one vignette, newcomer Marcus Mariota discovers that the house is haunted by the spirit of the first Heisman winner, Jay Berwanger, who doesn’t take kindly to people disrespecting his alma mater. In another, Ohio State’s Eddie George and Troy Smith get a lesson in art appreciation from Michigan’s Charles Woodson.

Ten of Nissan’s highest rated vehicles, including the upcoming 2016 TITAN XD, the 2015 Murano and the all-new 2015 Maxima, are also featured prominently throughout the campaign.

The Nissan Heisman House Tour also returns for 2015, featuring a simulated Heisman House that will travel to different college campuses throughout the country leading up to the College Football Playoff National Championship. The Tour will provide fans with the opportunity to enjoy the Heisman House living room, take photos with the Trophy, and meet some of the Heisman Trophy winners and ESPN talent.

The Nissan Heisman House campaign was developed in collaboration with TBWAChiatDay, OMD and ESPN’s in-house creative team, CreativeWorks.

About Nissan North America

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About Nissan

Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About ESPN

ESPN, the world’s leading sports entertainment company, features more than 50 assets – seven U.S. television networks, ESPN International, ESPN Radio, ESPN.com, ESPN The Magazine, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by The Hearst Corporation.

About the Heisman Trophy Trust

The Heisman Memorial Trophy annually recognizes the outstanding college football player in the United States. Winners epitomize great ability combined with diligence, perseverance, and hard work. The Heisman Trophy Trust ensures the continuation and integrity of this award. The Trust, furthermore, has a charitable mission to support amateur athletes and to provide greater opportunities to the youth of our country. Our goal through these charitable endeavors is for The Heisman Trophy to symbolize the fostering of a sense of community responsibility and service to our youth, especially those disadvantaged or afflicted.

Nissan North America
Jeannie Whited, 615-725-6461
Jeannie.whited@nissan-usa.com
www.NissanNews.com
or
ESPN
Ana Livia Coelho, 646-547-5778
AnaLivia.C.Coelho@ESPN.com