CORDURA® Brand Teams Up with Struktur Studio to Showcase its Softer Side
By Business Wire News
By Business Wire News
INVISTA’s CORDURA® brand announces its second designer collaboration, now with Struktur Studio’s Michelle Rose to showcase the softer side of CORDURA® lifestyle apparel fabrics, as well as new Sewfree® bonding technologies from Bemis Associates and garment production innovations from Youngone. The CORDURA® + Struktur Studio Collection will include an outdoor anorak jacket, top and pants and will be on display at the CORDURA® brand booth #39213 at the Outdoor Retailer show in Salt Lake City, Aug. 5-8.
“Today’s ‘woman’ is not just one thing,” said CORDURA® Global Brand Director Cindy McNaull. “She’s active yet feminine; she encompasses it all. Our collaborative goal is to provide today’s outdoor woman with clothes that reflect her identity and confidence. This collection not only highlights our latest generation of soft comfort CORDURA® apparel fabrics but also allowed us to work with leading edge companies to support the growing demand for stylish, yet performance inspired apparel for women.”
“It was meaningful to partner with a brand that is as dedicated to being a part of the design community as CORDURA® fabric,” said Michelle Rose. “Design’s role holds critical value to how the outdoor business progresses through the future. The effortless intertwining of ideas through this collaboration was inspiring in itself. We are thrilled to collaborate with the CORDURA® brand to provide beautiful, durable and very wearable styles for today’s outdoor woman.”
Sewfree bonding products and design expertise from Bemis provided advanced construction techniques, helping to make the collection aesthetically modern. The Exoflex film was integrated because of its ability to stretch and spring back into shape, enhancing the outside designs of the clothing without compromising function. Bemis’ collaboration with CORDURA® + Struktur Studio Collection also features High Recovery and Seam Reinforcement Tape developed to work well with natural fibers; these two ingredients help to strengthen seams for stretch and recovery, providing the wearer with enhanced durability assurance. Flowfree™ technology is also featured for added temperature regulation.
In addition, Rose travelled to Vietnam where she worked directly with the Youngone team to ensure quality of bringing her designs to life. “The trip to Vietnam was a vital part in making great pieces for this collection,” said Rose. “Through this experience, we were able to develop bonded techniques which may surprise some people; both natural fibers and soft athletic fibers have not been traditionally easy to use with Sewfree bonding and overlays, until now. The use of Bemis’ Sewfree bonding products and Youngone’s cut, sew and bond capabilities really enhanced what these cutting-edge CORDURA® fabrics can provide; we could not have done this amount of innovation in such a short timeframe otherwise.”
“This collection underscores the innovation that is possible from an integrated, collaboration between Struktur Studio, the CORDURA® brand, Youngone and Bemis,” said Steve Howard, Chief Executive Officer of Bemis Associates. “Sewfree bonding programs unlock designers’ imaginations and allow factories to create modern garments quickly without traditional cut-and-sew techniques. Michelle Rose really did make amazing happen with this CORDURA® fabric collection.”
“New materials are always an interesting challenge for the designer, and Michelle’s vision of soft-tough was a great starting point for us to interpret in technical design at our factory”, says Rick Fowler, CTO, Youngone. “The styles look fun, deliver soft comfort and real toughness. The technicians, technical design and sample making staff members really responded to the face-to-face interaction of such committed partners. We have many techniques at our disposal, honing in on the best for a specific job is our specialty and our pleasure.”
The CORDURA® + Struktur Studio Collection will feature an outwear anorak jacket, top, and pants. The body of the anorak is developed with CORDURA® Naturalle™ heathered woven ripstop nylon/polyester from LeeJo Mill. The hooded fabric is made with CORDURA® UltraLite crimped ripstop 100% full dull nylon from HuaMao Mill. The hood is light and can be packed into the jacket’s collar when it is not in use. The jacket features a chic look with blue-grey mélange with white dots, due to the hybrid nylon/polyester content.
The body of the top is built with a thick CORDURA® Baselayer sweatshirt fleece in 78% cotton and 22% INVISTA T420 nylon 6,6 from Cyberknit Mill. This gives the top a comfortable cotton look and feel with nylon durability, as well as enhanced moisture management properties. The shoulder of the top is constructed with CORDURA® Naturalle™ single jersey knit with 86% full dull nylon from Yoonia Mill, and 14% LYCRA® fiber for enhanced flexibility and comfort.
The main body of the pants are developed with Yoonia supplied CORDURA® Canvas in a 67% cotton, 15% INVISTA T420 nylon 66, and 10% LYCRA® fiber blend. Also from Yoonia, the CORDURA® Naturalle™ powers the back knee, waist, and side panels in single jersey knit blend of 86% full dull nylon 66 and 14% LYCRA® fiber.
This collection represents the second CORDURA® brand designer collaboration. The first featured a lifestyle and urban fashion capsule with Alex Valdman and his multi-purpose jacket and pant that showcased the brand’s debut of CORDURA® Combat Wool.
To learn more about INVISTA’s CORDURA® brand fabrics, end-use products and marketing tools, please visit the CORDURA® brand booth (# 39213) at the 2015 Outdoor Retailer show or www.CORDURA.com. To learn more about Bemis, visit: http://www.Bemisworldwide.com. To learn more about Youngone visit: http://www.youngone.co.kr/
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.
At Bemis, we partner with the world’s great technical, performance, luxury and lifestyle brands to design, create and construct cool stuff. Collaborating closely with designers and developers, we devise solutions to help make their products higher performance, lower profile and better fitting. For over a hundred years we have spanned the globe to work with clients seeking ways to go beyond the limits, to engineer imagination. We make your ideas happen. For more information on the company and its innovative line of seamless construction and Sewfree bonding products, you can visit the company website, Tumblr, Instagram, Pinterest, Twitter, LinkedIn or Facebook.
Youngone Corporation is a leading global manufacturer of outdoor/ athletic clothing, textile, footwear and gear. Established in 1974, Youngone owns and operates production facilities in Bangladesh, Vietnam, China and El Salvador. Through the more than 70,000 people Youngone directly employs, the company touches the families and communities that have supported its growth the last 41 years. This integrated support system has enabled the company to play an important role in the socio-economic development of the countries they produce in.
About Struktur Studio
Struktur Studio is a new initiative from Michelle Rose and Sam Ward, co-founders of the Struktur Event design conference. Struktur Studio provides the highest level of design services to the active, outdoor, and urban market.