MRO Magazine

Cooper Tire Showcases Key Product Lineup at SEMA

November 3, 2015
By Business Wire News


Cooper Tire (booth #43019 South Hall) is returning to the Specialty Equipment Market Association (SEMA) show in Las Vegas November 3 through 6 featuring the company’s top tires, including the new Discoverer STT Pro and Discoverer SRX, the innovative CS5 Touring tire, and the new CS1 passenger tire exclusive to Mexico and Latin America.

“We know that no one tire can satisfy the needs of every driver, so we offer tires that deliver the best in performance and value no matter the vehicle type, road or weather condition,” said Jessica Egerton, Cooper’s Director of Brand Development. “From the launches of the new Discoverer SRX sport utility and cross-over vehicle tire and the new Discoverer STT Pro off-road tire to the continued success of the CS5 touring tire, and now, our new CS1 for Mexico and Latin America, we are excited to showcase all that Cooper has to offer.”

Passenger, performance, light truck, SUV/CUV and winter categories will be on display.

Discoverer STT Pro

The new Discoverer STT Pro off-road tire is a trade secret every outdoorsman should know. The STT Pro provides superior reliability and durability with Armor-Tek3 construction that adds strength to the sidewall and tread area, and mud release dimples and scoops that prevent build-up and improve traction in super sloppy conditions. Hailed as a tire that is setting a new standard in the off-road tire category, the STT Pro proved its worth in The Off-Road Championship (TORC) series in 2015, helping TORC PRO Light driver Doug Mittag secure a championship title and driver Luke Johnson earn a second place finish on the Discoverer STT Pro tires. Show attendees can see the tires on Mittag’s championship truck on display in the Cooper booth and can also talk with TORC drivers about how the STT Pro holds up in competitive off-road racing, making it the perfect tool for any off-roader.

Discoverer SRX

An automotive trends and purchasing habits survey of more than 500 American consumers commissioned by Cooper earlier this year revealed that even in an era of fuel economy, sport utility vehicles (SUVs) and cross-over utility vehicles (CUVs) are still highly popular, with 67 percent of U.S. households driving an SUV or CUV. With a recently expanded size range, the Discoverer SRX was designed to meet the unique needs of these vehicles. The best-in-class Discoverer SRX provides the heightened comfort, performance and tread life that drivers need in all seasons. Lauded by more than 20 family and parenting bloggers since its launch, the SRX was designed to provide dependable all-season highway traction, superior handling, and a quiet, comfortable ride for a wide range of CUVs and SUVs. Delivering road surface grip for traction in wet weather conditions and light snow, the SRX also carries a 65,000-mile treadwear protection warranty and a 45-day road test guarantee.

CS5 Touring

The CS5 Touring delivers remarkable all-season performance targeted for drivers of modern sedans and SUVs. Enhanced tread compound, combined with an asymmetric tread design, patented Stabiledge technology and specially developed 3D Micro-Gauge sipes, the CS5 delivers a crisp steering response, controlled handling around corners and superior wet handling, shortening stopping distance and lowering rolling resistance for improved fuel mileage. In a certified third party independent test evaluating wet braking distance, the CS5 Ultra Touring stopped more than 15 feet shorter than the closest competitor. Designed with drivers in mind, the CS5 gives consumers a convenient way to gauge the amount of wear on the tread of their tires with Cooper’s Wear Square visual tread wear indicator. The Wear Square transitions between five stages, beginning with a full square on new tires and ending with an exclamation point when the tread reaches 2/32nds of an inch, indicating it’s time to replace the tire. The CS5 Touring T-speed rated sizes offer an 80,000-mile premium limited warranty, the H- and V-rated sizes have a 60,000-mile warranty and the W-rated touring sizes come with a 50,000-mile warranty, in addition to a 45-day road test guarantee.

CS1 Touring—Exclusive to Mexico and Latin America

The CS1 is a new all-season passenger tire that is based on proven Cooper technology and will be sold exclusively in Mexico and Latin America beginning in the first quarter of 2016. The CS1 features a solid shoulder to provide cornering stability, four extra-wide circumferential grooves to resist hydroplaning, optimal siping, and a solid center rib for consistent on-center feel and steering response. The tire is designed with a stylized sidewall that carries the consistent Cooper passenger tire look. The CS1 is an excellent handling tire that delivers a smooth, quiet ride. It will be available in 25 T-rated sizes and 13 H-rated sizes.

For more information on Cooper and the SEMA show, visit and Also connect with Cooper on Facebook, Twitter and Instagram.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company, together with its subsidiaries, is a leading designer, manufacturer and marketer of innovative, great-performing tires that people depend on for all of life’s road trips, whether on city streets, off-road adventures or high-speed tracks. In fact, Cooper is proud to sponsor and race in all three levels of the Mazda Road to Indy development program within the IndyCar racing series. Cooper tires can also be seen on the track as a sponsor of the IMSA Prototype Lites Series, and competing in the short course off-road TORC Series. Headquartered in Findlay, Ohio, Cooper, together with its subsidiaries, has manufacturing, sales, distribution, technical and design operations in more than one dozen countries around the world. This year, as we head into our second century in the tire industry, Cooper is looking toward a future where innovation will continue to drive our products and our products will continue to drive the world. To connect with Cooper, visit, or

Cooper Tire Contact
Michelle Rehbein, 419-424-4251