MRO Magazine

Cooper Tire Rolls into New Orleans as HISTORY®’s Preferred Tire of Big Easy Motors

June 21, 2016
By Business Wire News


Cooper Tire and HISTORY today announced that Cooper is the “Preferred Tire of Big Easy Motors.” Big Easy Motors is HISTORY’s newest non-fiction series for car enthusiasts. The program follows Charles Handler as he scours the Creole State for forgotten classic cars, transforming them into dazzling custom stunners. The new series premieres July 5 on HISTORY.

Big Easy Motors chronicles the work of Handler, owner of The Bomb Factory in New Orleans’ ninth ward, as he puts his personal passion to work, conceptualizing vehicles, restoring classic cars and immersing himself in the history of automobiles from every decade. Handler’s body shop studio represents the culmination of a lifelong dream, where every restoration project becomes a distinct piece of automotive art, revitalizing history along the way.

As the Preferred Tire of Big Easy Motors, Cooper tires will be used on vehicles throughout the series, and will be featured in four episodes on a wide variety of cars—from classic muscle cars to trucks—showcasing the diversity of the Cooper offering. The partnership will also extend to digital integration elements and will continue throughout 2016.

“With more than 100 years in the tire industry, Cooper is proud to offer tires that are designed and built with great care for thousands of miles of excellent service,” said Jessica Egerton, Cooper’s Director of Brand Development. “We know that people don’t just drive on our tires, they depend on them. We are passionate about designing products that meet the needs of all consumers—whether driving a classic car or something newer. We’re excited to work with Big Easy Motors in appealing to both car enthusiasts and history buffs, which is a great fit for Cooper’s long legacy in the tire industry.”

“The partnership with Cooper is totally organic and provides the perfect touch; allowing Cooper and HISTORY to breathe new life to classic cars,” said David DeSocio, Senior Vice President, Ad Sales Marketing and Partnerships at A+E Networks. “Cooper tires were the ideal choice for the Big Easy Motors restoration of a 1970 Camaro and 1968 Plymouth Fury, helping to bring these classic beauties to their former glory.”

Big Easy Motors is produced by Glass Entertainment Group for History. Executive producers for Glass Entertainment Group are Jairus Cobb, Nancy Glass, Shannon Biggs, Eric Neuhaus, and Edward Trent Robinson. Zachary G. Behr and Russ McCarroll serve as executive producers for HISTORY.

For more information, visit or Join the conversation by connecting with Cooper on Facebook, Twitter, Instagram and YouTube.


HISTORY®, now reaching more than 96 million homes, is the leading destination for award-winning series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network’s all-original programming slate features a roster of signature series including “Pawn Stars,” “American Pickers,” “The Curse of Oak Island,” “Alone” as well as the hit drama series “Vikings.” The HISTORY website is located at Follow us on Twitter at and Facebook at For more press information and photography, please visit us at

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car and light truck tires. Cooper and its subsidiaries also sell medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit, or

Cooper Tire
Michelle Rehbein
Mead Rust