Consumer Group Launches “Know the Value” Campaign

June 13, 2016 | By Business Wire News

DENVER

Consumer Energy Alliance (CEA) today launched a new educational campaign called “Know the Value” focused on educating Coloradans on the central role that energy plays in their everyday lives. Without Colorado energy, many industries and activities that Coloradans may take for granted could become inaccessible to many.

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As part of the campaign, CEA is releasing a series of ads and videos highlighting industries directly impacted by production of energy in Colorado, including agriculture, education, breweries, and medical devices. From the plastics used in manufacturing life-saving healthcare equipment to durable, waterproof fibers in sportswear and the energy required to power ski resort chairlifts, this campaign focuses on connecting the dots to tell the story of how fossil fuels are very much a part of Coloradans’ daily lives.

“Since energy makes just about everything that touches our lives on a daily basis, from the food and drinks we consume to the clothes we wear and the cars we drive, CEA is pleased to launch this unique effort to help alleviate some misinformation,” said David Holt, CEA’s President. “By engaging more with Colorado consumers to advance the real facts on hydraulic fracturing and other forms of energy production, we look forward to thoughtfully answering questions for Coloradans and engaging them to proactively support Colorado energy. If Colorado continues to lead on its energy and environmental policies, our lives will be more rewarding and our economy will continue to grow.”

“With four prospective ballot initiatives in Colorado that would limit or ban oil and gas production in the state, now is the time for Coloradans to learn more about the potential effect on both Colorado’s businesses and consumers,” said Andrew Browning, Executive Vice President of CEA. “We are pleased that our ‘Know the Value’ campaign will provide Colorado consumers with information on the benefits of Colorado energy and tools to share new developments broadly across the region.”

“Energy is a critical ingredient for a robust economy and powers every American industry including such critical sectors as agriculture, automotive, chemicals and steel,” said Jennifer Diggins, immediate past Chairwoman of CEA and Director of Public Affairs for Nucor Corporation. “As the largest steel producer in the U.S. and a significant investor in the development of Colorado natural gas, we are pleased that CEA is taking this important step to educate consumers on the important role energy plays in our everyday lives.”

“Given the tremendous impact of energy on agriculture, we couldn’t be happier to support CEA’s ‘Know the Value’ campaign,” said Chad Vorthmann, Executive Vice President of Colorado Farm Bureau. “Just as the majority of Colorado farmers depend on fertilizer made from natural gas to help grow their crops, they also rely on oil and gas to fuel their tractors, keep food clean and refrigerated, and transport it from the field to your dinner plate.”

“Know the Value” goes live today with the launch of a website (www.ConsumerEnergyAlliance.org/Value), video series and information campaign that will be supported by advertising across Colorado. For more information visit www.ConsumerEnergyAlliance.org/Value online.

About Consumer Energy Alliance

Consumer Energy Alliance (CEA) brings together consumers, producers and manufacturers to engage in a meaningful dialogue about America’s energy future. With more than 400,000 members nationwide, our mission is to help ensure stable prices for consumers and energy security. We believe energy development is something that touches everyone in our nation, and thus it is necessary for all consumers to actively engage in the conversation about how we develop and diversify our energy resources and energy’s importance to the economy. CEA promotes a thoughtful dialogue to help produce our abundant energy supply, and balance our energy needs with our nation’s environmental and conservation goals. Learn more at ConsumerEnergyAlliance.org.