Cole Haan Launches Pinch Campus Collection and Campaign for Fall 2015
By PRN NewsWire
By PRN NewsWire
NEW YORK, Aug. 17, 2015 /PRNewswire/ — Cole Haan, the iconic American lifestyle footwear and accessories brand, proudly introduces Pinch Campus as part of the Fall 2015 collection. The Pinch Campus is a reinterpretation of a classic American silhouette, updated with innovative Cole Haan technology. Coinciding with the launch, Cole Haan is releasing a new multi-channel campaign, entitled ‘The New Class’ shot by photographer Christian Hogstedt.
First becoming popular on Ivy League campuses in the 1950s, the Pinch Penny Loafer has defined both American style and Cole Haan. For the Fall 2015 season, Cole Haan is updating this classic silhouette with a redesigned interior, outfitted with an ultra-flexible and wearable sole, adding lightness, flexibility and cushioning. The generous storm welt allows for further protection during wet days.
“The Pinch Campus is the epitome of elegant innovation, representing a collision of style, craft and engineering,” said David Maddocks, Chief Marketing Officer & GM of Business Development at Cole Haan. “While it is, in every way, a classic Pinch Penny Loafer, it is also decidedly younger, with a longer vamp, storm welt, sneaker-like toe box and all rubber outsole,” he continued.
Crafted according to traditional New England moccasin construction, the Pinch name is rooted from the technique cobblers’ use to pinch the leather on top of the shoe as it is sewn together. Cole Haan applies the same historic craftsmanship to this new collection.
For the campaign, Cole Haan shot predominantly on a renowned Ivy League campus, featuring students, professors and the campus itself as the incubator for tomorrow’s leaders. The inspiration for ‘The New Class’ campaign is a nostalgia of a bygone era-full of ideas, confidence and optimism.
The campaign features an expansive cast of America’s best and brightest, including college Junior majoring in Political Science and Business Management Masha Markina, English Education graduate student Liam Flaherty, film MFA candidate Amelia Hassard, PhD student in Biomedical Engineering Eben Estell, and Cultural Critic Professor Margo Jefferson. The cast was chosen for their contributions to making the world a better place. Bound by infectious optimism and creativity, they span generations – but each individual’s story is closely tied to their place of work or study.
The Men’s and Women’s Pinch Campus styles, offered in collegiate colorways, will be available on Colehaan.com and Cole Haan stores beginning August 14, 2015.
Pinch Campus Collection:
The Pinch Campus styles featured in ‘The New Class’ are designed with an all-rubber outsole for a versatile and comfortable ride. Traditional moccasin construction makes for a comfortable, foot-cradling fit, with or without socks. A generous toe box and pronounced storm welt make it ideal for the traditional modernist.
Women’s Pinch Campus Penny, $140:
Available in Deep Forest, Crimson, Blazer Blue, Black, Black/Ivory, and Saddle Tan/Ivory
Men’s Pinch Campus Penny, $140:
Available in Deep Forest, Crimson, Blazer Blue and Black
Men’s Pinch Campus Boot, $200
Available in Black and Chestnut
About Cole Haan:
Cole Haan LLC, with its Global Headquarters in Greenland, New Hampshire and Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men’s, women’s and children’s footwear, handbags, leather accessories, outerwear and eyewear. Cole Haan stands for its commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan.
For more information, contact:Kimry Blackwelder, Cole HaanPhone: +1 (212) 763-3060E-mail: email@example.com
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Web site: http://www.colehaan.com/