MRO Magazine

Celebrity Fans Usher In UGG Season Including Alexa Chung, Olivia Culpo And Bella Thorne

September 24, 2015
By PRN NewsWire

NEW YORK, Sept. 24, 2015 /PRNewswire/ — UGG((R)), a division of Deckers Brands (NYSE: DECK), celebrated the first day of fall and the kickoff of UGG((R)) season with in-store styling events hosted by digital fashion influencers in five major cities across the US. Guests received tips from the fashionistas (including Lo Bosworth of The Lo Down in New York and Sonya Esman of Class is Internal in Los Angeles) on how to style the iconic Classic boot and similar silhouettes. Attendees enjoyed complimentary Swarovski((R)) crystal customization with any Classic product purchased.

Lo Bosworth, recent winner of the Bloglovin’ “2015 Best Celebrity Blog Award”, who hosted the UGG((R)) season event at the Madison Avenue flagship location said, “I’ll always be a California girl at heart and grew up with the brand. Now that I live in the city, I continue to wear the iconic shoe to this day, styling it with a more tailored look that is quintessential New York.”

Link to download New York images: HERE

“I love the Classic boots, and tonight, I just personalized them with the raddest design using Swarovski((R)) crystals,” said Sonya Esman, who led the styling event at the UGG((R)) store located at The Grove in Los Angeles. “They’re now my absolutely favorite going into fall. These boots have been in my wardrobe for 15 years, I simply cannot live without them.”

Link to download LA images: HERE

Local bloggers hosted additional store events at key retail locations in North America which included Lenox Square in Atlanta, Houston Galleria in Houston, and the 900 North Michigan Shops in Chicago.

In addition to the influencer hosts, celebrity fans have voiced their love for UGG((R)). Alexa Chung stated on Nick Grimshaw’s Breakfast show on BBC Radio 1, “My UGG boots are my favorite item of clothing. I wear them all the time, they’re very comfortable. I know people are over them but I love them.”

Taking to the streets, Olivia Culpo styled her first autumnal look with the Abree Short from the Classic Luxe Collection.

On social media, Bella Thornetweeted: “So excited for #UGGSEASON! Ready to break out my Fall gear.”

Additional fans across the US shared their excitement for UGG((R)) season by posting stylized looks featuring the iconic Classic boot and tagging @uggaustralia and #UGGseason. These posts reached over six million people to date, showing the overwhelming response and excitement entering into UGG((R)) season.

CONTACT: Matthew Magnin UGG((R)) Australia matthew.magnin@deckers.com917-842-2391

Lindsey DiCola UGG((R)) Australia lindsey.dicola@deckers.com516-317-3645

About The UGG((R) )Brand Founded in 1978 in California, the UGG((R)) brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG((R)) brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, @UGGAustralia @UGGforMen #THISISUGG

About Deckers Brands Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG((R)), Teva((R)), Sanuk((R)), Ahnu((R)), and HOKA ONE ONE((R)). Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

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