MRO Magazine

Celanese Presents Weight and Cost Reduction Solutions at 17th Annual Industrie Forum in Wolfsburg

June 15, 2015
By Business Wire News


Celanese Corporation (NYSE: CE), a global technology and specialty materials company, today announced it will showcase its innovative polymer solutions at the annual Industrie Forum June 17-18 in Wolfsburg, Germany, demonstrating the company’s strong partnership with the automotive industry, specifically when global OEMs are seeking weight- and cost-reduction solutions.

Now in its 17th year, the Industrie Forum hosts partners with the goal of discussing the trends affecting automobile manufacturers, tier suppliers and customers. The theme of the event, “Future of the Automotive Industry – Connected Car and Global Networks: Mexico,” represents the importance of global supply networks with a specific focus on the role of Mexico in the automotive industry and the potential for success in information technology through open innovation.

As a featured speaker at this year’s Industrie Forum, Celanese Vice President and General Manager of Global Sales, Todd Elliott, will speak on “Strengthening Regional Capabilities for Global Innovation.” Mr. Elliott’s presentation will focus on meeting the needs of today’s automotive development cycle by combining a complete range of material competencies with local design, technical expertise and customer collaboration across the value chain. In addition, the presentation will highlight the company’s recent commitment to its Commercial and Technology Center in Mexico to support customer growth, innovation and product development in the region.

At the accompanying exhibition, Celanese will highlight solutions for weight and cost savings, including a showcase of Celanese engineered materials products Celstran® CFR-TP, Hostaform® POM and CoolPoly® TCP.

  • Celanese will present its Celstran® CFR-TP (continuous fiber reinforced thermoplastic) composite technology together with the ENGEL Group by demonstrating the ENGEL e-pic robot – a fast “Pick and Place Robot” for injection molding machines utilizing Celstran® CFR-TP composite tapes from Celanese that enable a significant reduction in weight, not only improving the kinematics of the robotic system but also increasing energy efficiency.
  • Another highlight of the Celanese exhibit is a door trim featuring Hostaform® POM (acetal copolymer) appearance materials for automotive interiors that offer novel appearance effects without the use of paint, plating or secondary finishing operations. Not only is Class A surface appearance realized but also a significant cost savings.
  • Celanese will also display its CoolPoly® thermally and electrically conductive polymers. A recent addition to the company’s engineered materials portfolio via acquisition in October 2014, CoolPoly® thermally conductive polymers are characterized by their heat dissipating properties in automotive LED (light-emitting diode) lighting applications.

Industrie Forum Wolfsburg

Other speakers at the 2015 Industrie Forum event will include Pierre Brüdgam, Executive Vice President, Purchasing NAR, VW México; and Richard Offermann, Industry Head Automotive, Google Deutschland GmbH. Other speakers at the congress include Oliver Bahns, Director Automotive, Hewlett-Packard GmbH; and from the Volkswagen Group: Karlheinz Hell, Executive Director Corporate Purchasing Electric / Electronic; Dr. Martin Hofmann, Executive Vice President, Group CIO; and Dr. Volkmar Tanneberger, Head of Division Electric/Electronic Development.

In 2014, more than 500 participants attended the conference and accompanying exhibition in the Volkswagen-city Wolfsburg, including numerous top managers and executives from the Volkswagen Group. The Institute for Production Management organizes the conference series with its competency partner Volkswagen AG and the Institute for Procurement of the Volkswagen Corporation.

For more information about Industrie Forum, please visit

About Celanese

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,500 employees worldwide and had 2014 net sales of $6.8 billion. For more information about Celanese Corporation and its product offerings, visit or our blog at

All registered trademarks are owned by Celanese International Corporation or its affiliates.

Forward-Looking Statements

This release may contain “forward-looking statements,” which include information concerning the company’s plans, objectives, goals, strategies, future revenues or performance, capital expenditures, financing needs and other information that is not historical information. When used in this release, the words “outlook,” “forecast,” “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” and variations of such words or similar expressions are intended to identify forward-looking statements. All forward-looking statements are based upon current expectations and beliefs and various assumptions. There can be no assurance that the company will realize these expectations or that these beliefs will prove correct. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements contained in this release. Numerous factors, many of which are beyond the company’s control, could cause actual results to differ materially from those expressed as forward-looking statements. These factors include the inability to obtain regulatory approvals of the transaction and satisfy conditions on the proposed terms and schedule and the possibility that the transaction does not close. Other risk factors include those that are discussed in the company’s filings with the Securities and Exchange Commission. Any forward-looking statement speaks only as of the date on which it is made, and the company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or unanticipated events or circumstances.

Celanese Corporation
Investor Relations
Jon Puckett, +1-972-443-4965
Media Relations – Global
W. Travis Jacobsen, +1-972-443-3750
Media Relations Asia (Shanghai)
Tessy Tao, +86 21 2032 7118
Media Relations Europe (Germany)
Jens Kurth, +49(0)69 45009 1574