MRO Magazine

CEA’s Groundbreaking Book Digital Destiny Comes to China

May 24, 2015
By Business Wire News


The Consumer Electronics Association (CEA)® today announced that Digital Destiny: How the New Age of Data Will Change the Way We Work, Live, and Communicate will make its debut in China at the inaugural CES AsiaTM, which will run May 25-27 in Shanghai. Already a New York Times best-seller in the United States, CEA’s latest book is now available for presale in China and will be available nationwide in Mandarin Chinese starting June 8.CES Asia, produced by CEA and co-produced by INTEX, showcases the full breadth and depth of the innovation value-chain in the Asian marketplace.

In this provocative new book, CEA’s Chief Economist and Lead Technologist Shawn DuBravac, Ph.D., explores what happens when everything – from our cars to our homes to our health care systems – is digitized. Dr. DuBravac will discuss the trends laid out in Digital Destiny at CES Asia, during his Tech Trends to Watch presentation at 11:45 AM, Tuesday, May 26, in the Kerry Hotel, Level 3, Grand Shanghai Ballroom 1. DuBravac will hold a book signing immediately following his presentation in the same room.

Digital Destiny offers readers a sneak peek of mankind’s future,” said Gary Shapiro, president and CEO, CEA. “Drawing on Shawn’s more than 15 years examining trends in the consumer technology industry, Digital Destiny doesn’t just predict future technologies or trends; it unveils a future in which digital data will solve many of humanity’s most ancient problems, create new challenges and transform life as we know it.”

Digital Destiny unveils a world where the mass adoption of driverless cars, powered by highly-developed sensors, will save hundreds of thousands of lives every year around the world. It shows how millennia-old barriers, such as those that force us to live in a certain city, take a certain job or purchase certain items, will give way to a world that caters to individual desires and needs. Our digital future is a world where massive inefficiencies, such as the supply chains in Africa that allow food to rot before it can feed the hungry, will give way to sustainable communities. It’s a world where digital mechanisms will take over more and more of our lives, but where an individual will have more freedom in action, work, health and pursuits than ever before.

“Most consumers perceive the digital age as simply the accumulation of sleeker and more powerful gadgets,” said DuBravac. “I hope to broaden readers’ views to include an understanding that in the not-so-distant future mankind will have thoroughly replaced analog for digital in every corner of our lives, and as a result everything from business to health care to travel and down to the foundation of culture itself is changed.”

Digital Destiny continues the themes set forth in CEA’s first two books, New York Times best-sellers The Comeback: How Innovation Will Restore the American Dream (Beaufort, 2011) and Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (Harper Collins, 2013), both of which were authored by Shapiro. Digital Destiny explores the role of innovation in driving a variety of transformative technologies and technology trends.

CEA is the owner and producer of CES®, the world’s gathering place for all who thrive on the business of consumer technologies.

What Others are Saying About Digital Destiny

Digital Destiny…asks what the world might look like once the so-called Internet of Things has come to pass, connecting not just phones and household appliances but cars, clothing and even our bodies to the web. Answer: pretty darn cool.” – Gregory Cowles, Book Preview Editor, New York Times

“As I started reading Shawn’s book, I thought it overly optimistic, but he provides many current, real-world examples of how connectivity and online services are changing our lives today, let alone tomorrow. Very thought-provoking and, for me, cautionary.” – Vint Cerf, Internet pioneer and Chief Internet Evangelist for Google

“DuBravac’s message is clear: the digital revolution will profoundly change how we communicate with one another and with the world around us. Digital Destiny explores how sensor-driven data will unlock potential for new business and industry in ways never before imaginable.” – Tyler Cowen, New York Times columnist and professor of economics

“Shawn DuBravac has written a highly intelligent and fair interpretation of the networked future. This is exactly the kind of nuanced and well-informed analysis of our big data world which will make this future more inhabitable. Strongly recommended.” – Andrew Keen, Internet entrepreneur and tech commentator

About Digital Destiny

Publisher: Publishing House of Electronics Industry
Launch Date: May 26, 2015
On Sale Date: June 8, 2015
ISBN: 978-7-121-25921-0
Price: RMB 66.00
Pages: 368
Purchase Channels: Xinhua Bookstores,,,,

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $286 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative and regulatory advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at, and through social media:

About CES Asia:

Owned and produced by the Consumer Electronics Association (CEA)® and co-produced by INTEX, CES Asia will serve as the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace. Key global businesses will come to this new event to grow and reinforce their brand by showcasing the latest products and technologies to CE industry executives, foreign buyers, international media and a limited number of consumers from China. Attendees will have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the CE industry.

About INTEX:

INTEX is the sub joint venture company of CCPIT (China Council for the Promotion of International Trade) Shanghai, which started 1992. INTEX is a prominent producer of international tradeshows in China, owning venues in Shanghai, and managing various exhibition venues outside of Shanghai. INTEX Shanghai is the vice chairman of SCEIA, the Deputy Director of CAEC and the member of UFI. As the first venue management company that imported the first level pattern of management and experience in Shanghai, it is jointly invested by Shanghai Hongqiao E&T Development Zone United Development Co., Ltd., Council for the Promotion of International Trade Shanghai and Istithmar P&O Estates FZE. INTEX was the first international exhibition center passing ISO9001 quality certification in China and has a stand-out reputation in the domestic exhibition industry.


  • 2015 CES Asia
    May 25-27, 2015, Shanghai, China
  • CEO Summit
    May 25-27, 2015, Shanghai, China
  • CEA Innovate!
    November 8-10, 2015, New York, NY
  • CE Hall of Fame Dinner
    November 9, 2015, New York, NY
  • CES Unveiled New York
    November 10, 2015, New York, NY
  • CES Unveiled Las Vegas
    January 4, 2016, Las Vegas, NV
  • 2016 CES
    January 6-9, 2016, Las Vegas, NV

Consumer Electronics Association (CEA)
Rachel Horn, 703-907-7945
Tyler Suiters, 703-907-7654