MRO Magazine

CCM Hockey Announces Year End Results


January 13, 2016
By Business Wire News

MONTREAL

CCM Hockey today announced an 8% increase in its global equipment business in 2015, and 18% sales growth over the past two years.

Key products that have driven this growth over the last two years include the CCM Tacks, Ribcor and RBZ stick lines, the CCM Jetspeed skates, the CCM Resistance helmet, and the re-launch of the legendary CCM Tacks skates.

Sales of CCM products have tripled in the last three seasons globally, and CCM Hockey President Philippe Dubé attributes this success to the company’s enhanced commitment to research & development, its pioneering of global grass-roots initiatives, as well as key player partnerships. CCM Hockey has secured four of the last seven overall top NHL Draft picks, including Connor McDavid, Nate MacKinnon, Ryan Nugent-Hopkins and John Tavares.

“As a company, we put R&D at the heart of everything we do, and because of this we have been able to attract the game’s best young talent,” said Dubé. “We also have been very focused at growing the sport through a number of our grass-roots programs, like the CCM Skills Camp, which we do worldwide. We think it’s important to develop great products that benefit great athletes.”

The recent IIHF World Junior Championships solidified CCM as the prominent leader for the next generation of hockey players based on product usage. CCM was the #1 equipment supplier at the tournament in 6 out of 7 categories, with the gold-medal game winning goal scored in overtime by Kasperi Kapanen using a CCM Ultra Tacks stick.

In 2016, CCM will launch a number of breakthrough products, specifically in the stick and skate categories.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world’s largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and John Tavares. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.reebokhockey.com and www.ccmhockey.com

Media:
M&C SAATCHI SPORT & ENTERTAINMENT
Sandra Carreon-John, +1-646-619-2811
sandra.carreon@mcsaatchi.com