MRO Magazine

Cbazaar With Ritu Kumar Launches ‘EthnoVogue’ Attire for Contemporary Women

By PRN NewsWire   

MENLO PARK, California, August 11, 2015 /PRNewswire/ —

Cbazaar, one of the biggest and preferred ethnic fashion e-tailers, has re-launched itself with a new brand identity ‘EthnoVogue’. Cbazaar has teamed up with ace designer Ritu Kumar who will help reinvent textiles and craftsmanship of Indian heritage in a modern light. As far as online shopping for Indian ethnic wear is concerned over the years, Cbazaar has become the hub of quality ethnic wear at reasonable prices. The brand has an international presence in over 188 plus locations. It caters to customers all over the world, giving them an opportunity to shop for Indian sarees [ ], exclusive sherwanis for men, designer anarkali suits and other ethnic wear, which is delivered to their doorstep.

A new logo was also unveiled in the presence of Ritu Kumar and Rajesh Nahar, co-founder and CEO of Cbazaar. Cbazaar started this new journey of redefining Indian fashion with the modern twist with a new user interface. Rajesh Nahar said that as a brand Cbazaar listens to its customers and hence the new user interface design. This new interface will enable customers to explore their 25,000 plus designs as per their shopping needs. The new website design is visually appealing and is so easy to navigate that anyone shopping for Indian wedding sarees, Salwaar Kameez [ ], Anarkali suits online can easily navigate and find their required merchandise and buy it with a few clicks. Additionally, 24*7 support is available to guide users through their shopping experience.

Cbazaar has been the most popular ethnic wear online shopping destination but the brand had not stagnated in terms of growth. Mr Nahar said Cbazaar is striving to achieve an utmost balance between ethnicity and contemporary fashion. In a bid to redefine fashion in a modern light, Cbazaar came up with the ‘EthnoVogue’ concept, which speaks about a communion of voguish trends and ethnic attires. In order to reach out to the new age fashionistas, Cbazaar has evolved into a brand, which will explore new dimensions of ethnic fashion.

“With the czarina of high fashion in the country, Ritu Kumar, sharing her vision with us, Cbazaar ‘EthnoVogue’ gets a distinct edge and a high-definition,” added Nahar.

The re-branding phenomenon will also entail reviving the rich traditional Indian craftsmanship and bringing them to the mainstream fashion that blends culture and avant-garde.

“I strongly believe in the concept of EthnoVogue that has been truly created to capture the synergy between traditional and western outlook. It addresses people with a more cosmopolitan lifestyle and takes Indian motifs to a new international high while retaining its inherent ethnic aesthetics. Cbazaar has made the right move with ‘EthnoVogue’ to take the Indian fashion story forward,” the ace designer said.

One of the main USP of Cbazaar is their made-to-measure clothing services, which makes it stand out in the crowd of many online ethnic fashion e-tailers. Cbazaar offers customization services on ethnic wear to keep up with the international tastes and preferences. This service is an added feature for the customers. The brand houses some of the finest cuts, fabrics and styles across a wide range of Indian ethnic wear, along with accessories for men, women and children.

About Cbazaar Inc.

Cbazaar recently launched their new brand logo with a new user interface design at a press event in the presence of eminent Indian fashion designer Ritu Kumar and the CEO of Cbazaar Mr Rajesh Nahar. Cbazaar backed by Ritu Kumar is working towards making Indian ethnic wear more and more popular in the international fashion world. In a bid to do so, they have come up with a new concept called the ‘EthnoVogue’. EthnoVogue is all about a perfect marriage of traditional ethnic attires to voguish trends. For more information, visit:

  Contact:  Velusundari Krishnan  +1-732-456-6633 


Cbazaar Inc.


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