MRO Magazine

Car Harmony Launches Online Car Shopping With 3-Day At-Home Trial and No Upfront Commitment


December 1, 2015
By Business Wire News

LOS ANGELES

Car Harmony today announced the launch of its online car shopping service, which aims to turn the car sales industry on its head by bringing a new level of convenience and hassle-free purchasing to customers in the Los Angeles Area.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151201006634/en/

Michelle E. from North Hollywood, CA shows off the Mercedes she bought from Car Harmony. (Photo: Bus ...

Michelle E. from North Hollywood, CA shows off the Mercedes she bought from Car Harmony. (Photo: Business Wire)

Customers today want to shop online, but they also need to see and try a car before they commit. Car Harmony solves this problem by delivering cars for a free 3-day, limited mile trial under a rental contract, with no obligation to buy. Customers can choose their vehicle from an online inventory of more than 100 used cars ranging in price from $15,000 to $100,000, and can expect to receive inspected cars delivered to their doorstep without having to leave the comfort of their home. There is no charge up to the set mileage limit, and if the car is purchased any overage fees are waived.

“It’s about time the car sales industry was shaken up,” said Car Harmony Co-Founder Craig Nehamen. “While there have been some improvements, competitors in the online car buying market don’t go far enough – they often force clients to commit to a purchase online before ever trialing the vehicle. We want to make buying a car an exciting, pleasant experience and remove the upfront anxiety.”

Car Harmony provides customers its best possible price for each vehicle from the onset, making difficult negotiations with pushy salespeople a thing of the past. Moreover, the gas in the car is paid for the test drive, even if the customer chooses to exceed the mileage limit.

Nearly all cars are two years old or newer, so they come with a remaining factory warranty. And vehicles are put through a multi-point inspection prior to delivery.

Another key differentiator of Car Harmony is financing. Through a direct partnership with its financing partner, Car Harmony offers online qualification to customers with an easy-to-fill form that has no credit impact. Customers can see the financing options for which they qualify on each vehicle in just a few clicks.

Finally, nearly all sales documentation is provided in electronic format for the customer’s convenience. To complete the purchase of a car, the customer pulls out a prepaid envelope from the glove box, signs two pre-filled forms, and sticks them in the mailbox!

The company is a part of the Hankey Group, which has a powerful blend of auto and technology assets. This synergy brings Car Harmony a large inventory, a web development and technology company, automated finance decisioning, and a seasoned and high-end rental company that, in combination, puts the company far ahead of the competition. “With the aid of Westlake Financial Services, Nowcom and Midway Car Rental, Car Harmony has a huge opportunity to change the way a customer purchases a vehicle. We see this as a perfect marriage of technology, vehicles and financing to give customers a very unique way of buying a car,” says Co-Founder Ian Anderson.

“Our customers can have star treatment, with door-to-door delivery and pickup, and that all important 3-day trial or quick test drive at their desired location. If someone wants to spend thousands of dollars on a car, they should be completely sure they are making the right decision,” added Nehamen.

About Car Harmony

Car Harmony was founded in Los Angeles in 2015 and is a part of the Hankey Group. Co-Founders include Black Book SubPrime Auto Finance Executive of the Year Ian Anderson, Northwestern Kellogg MBA graduate Craig Nehamen and Stanford Graduate Casey Harmon, who together had a shared vision to improve the way car dealerships sold cars to customers.

for Car Harmony
David Goff, 1-323-692-8992
dgoff@hankeygroup.com