MRO Magazine

/C O R R E C T I O N — H&M/


May 5, 2015
By PRN NewsWire

In the news release, H&M Debuts At Metropolitan Museum Of Art Costume Institute Benefit 2015, issued 05-May-2015 by H&M over PR Newswire, we are advised by the company that additional images from inside the Met Gala are available at http://we.tl/woAenrqQev. The complete, corrected release follows:

H&M Debuts At Metropolitan Museum Of Art Costume Institute Benefit 2015

COLLABORATES WITH COMMITTEE MEMBER SARAH JESSICA PARKER ON HER CUSTOM-MADE GOWNVanessa Hudgens, Janelle Monae, Banks, and Odell Beckham Jr. Shine in Custom H&M LooksH&M collaborated with fashion icon Sarah Jessica Parker, and in honor of their first time taking a table adorned celebrity guests in custom H&M looks including Vanessa Hudgens, Janelle Monae, Banks, and Odell Beckham Jr.

NEW YORK, May 5, 2015 /PRNewswire/ — Inspired by this year’s exhibition theme, “China: Through the Looking Glass”, H&M’s design team created one-of-a-kind looks in collaboration with each of its guests. The designs honor each individual’s unique personal style and features intricate detailing such as hand done beading and embroideries. Keeping with the theme, design elements such as pleating inspired by the folds of a fan highlight the depth of H&M’s high-fashion design capabilities while still maintaining their position as one of the world’s leading retailers.

“It has been an honor and a pleasure for H&M to take part in fashion’s most prestigious event of the year. Each of our specially designed outfits both captures the mood of the exhibition, and shows the aspirational side of fashion that is so important to H&M,” says Pernilla Wohlfahrt, H&M’s Head of Design.

“Music and fashion go hand in hand. It was such an honor to collaborate with my friends at H&M to create an original look that perfectly represents my style,” said Janelle Monae.

“It’s been a pleasure to be able to work with H&M and have the opportunity to wear something with such great quality and is customized to my personal style,” said Odell Beckham Jr.

Known as one of fashion’s most influential style icons of our time, H&M had the privilege to work with 2015 Costume Institute Benefit Committee member Sarah Jessica Parker to create her look for this year’s gala. Sarah Jessica wore a one-shouldered black silk dress, which she designed in collaboration with H&M, with a draped train embroidered with Scarlet poppies. The dress also included a patch work panel, made of sustainable fabric and embellishments, highlighting H&M’s vision of making fashion sustainable and sustainability fashionable.

“Being able to see something you envision come to life is a very rewarding opportunity. I’ve had so much fun collaborating with H&M to create a dress that reflects the character and splendour of this incredible exhibition,” says Sarah Jessica Parker.

Guests wearing one-of-a-kind looks included:

Sarah Jessica Parker, wearing a custom made H&M one-shouldered black silk dress, which she designed in collaboration with H&M, with a draped train embroidered with Scarlet poppies.

https://photos.prnewswire.com/prnvar/20150505/213989

Actress and Singer Vanessa Hudgens, wearing a custom made H&M pleated crimson tea-length dress, embellished with Swarovski crystals.

https://photos.prnewswire.com/prnvar/20150505/213990

Singer Janelle Monae, wearing a custom made H&M mandarin collared cropped tuxedo jacket caped suit, with contrast detailing.

https://photos.prnewswire.com/prnvar/20150505/213992

Singer Banks, wearing a custom made H&M off-the-shoulder, sultry, bias-cut gown in Chinese red.

https://photos.prnewswire.com/prnvar/20150505/213993

Athlete Odell Beckham Jr., wearing a custom made H&M deep plum two-button velvet blazer, with a slim-fit tuxedo trouser topped off with satin accessories.

https://photos.prnewswire.com/prnvar/20150505/213991

For images from the event, click here

For behind the scenes images of Banks and Odell Beckham Jr., click here

For celebrity illustration images, click here

For images inside the Met Gala, click here

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 132,000 employees and around 3,500 stores in 57 markets, including franchise markets. For further information visit hm.com.

http://photos.prnewswire.com/prnvar/20131009/NY95232LOGO

Photo – http://photos.prnewswire.com/prnh/20150505/213989Photo – http://photos.prnewswire.com/prnh/20150505/213990Photo – http://photos.prnewswire.com/prnh/20150505/213992Photo – http://photos.prnewswire.com/prnh/20150505/213993Photo – http://photos.prnewswire.com/prnh/20150505/213991Logo – http://photos.prnewswire.com/prnh/20131009/NY95232LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hm-debuts-at-metropolitan-museum-of-art-costume-institute-benefit-2015-300077882.html

Photo: https://photos.prnewswire.com/prnh/20150505/213989https://photos.prnewswire.com/prnh/20150505/213990https://photos.prnewswire.com/prnh/20150505/213992https://photos.prnewswire.com/prnh/20150505/213993https://photos.prnewswire.com/prnh/20150505/213991http://photos.prnewswire.com/prnh/20131009/NY95232LOGOH&M

CONTACT: Marybeth Schmidt, H&M, Marybeth.Schmidt@hm.com, AlexandriaDeVillers, H&M, Alexandria.DeVillers@hm.com; Molly Brown, Paul WilmotCommunications, MBrown@paulwilmot.com, 212.206.7447

Web site: http://www.hm.com/