MRO Magazine

Brits Prefer Cosy Nights in to Wild Nights Out


December 14, 2015
By PRN NewsWire

LONDON, December 14, 2015 /PRNewswire/ —

According to new research released from COTTON USA [http://www.cottonusa.co.uk ], Brits are relishing cosy in nights rather than social nights out this Autumn. The insights show that as the colder, darker weather approaches, almost two thirds of Brits (65%) prefer a day lounging at home or quiet night in to a night out with friends – for women, this figure rises to almost three quarters (72%).

The research shows that over half (56%) of Brits surveyed have even been on a night out in Autumn (e.g. a meal, drinks or the cinema) and wished they’d stayed at home instead. When asked what they dislike most about Autumn, over half (55%) of Brits surveyed said that the wet weather was their biggest bugbear followed by the dark mornings (38%), dark nights (37%) and the cold weather (35%).

It can be a depressing time when the clocks go back and the dark nights begin to draw in. However this is also a time when staying in becomes something we look forward to. According to the research, the top five little luxuries women look forward to in Autumn includes cosy nights in, eating comfort foods, open fires, relaxing at home, and for one in five British women (20%), the prospect of a hot bath and drying off with a soft cotton towel is the best thing about Autumn.

Stephanie Thiers-Ratcliffe, International Marketing Manager at COTTON USA said: “Whether it’s jumping into fresh cotton sheets and comfy pyjamas, or wrapping up in a fluffy U.S. cotton towel, little cotton luxuries can make cold Autumn nights something to really look forward to.” She continued: “Sometimes a bit of ‘me time’ is just what we need and a quiet night in can help us recharge our batteries ready for the week ahead.”

There’s nothing better than coming home from a long, hard day at work and throwing on some comfortable clothes, therefore it’s no surprise that for more than one in 10 women (12%), wearing loungewear is one of the little luxuries associated with the colder weather. When choosing this loungewear, over half (59%) of women prefer to wear natural fibres, such as cotton, over man-made fibres as they are more comfortable (75%), softer against the skin (61%) and breathable (55%).

COTTON USA

CONTACT: Contact: Kaizo PR, Rachel Taylor / Katie Henry,+44-(0)203-176-4700, cottonusa@kaizo.co.uk