Brentwood Home featured on Amazon as online mattress success story
By PRN NewsWire
By PRN NewsWire
LOS ANGELES, June 3, 2015 /PRNewswire-iReach/ — Brentwood Home(R), a manufacturer of top quality, environmentally sustainable mattresses and related therapeutic products, is being featured on the Amazon.com homepage as a successful merchant.
Amazon customers have played a critical role in the successes that followed from the humble beginnings of Brentwood Home. Le Duc Nguyen, the Nguyen family patriarch, endured many hardships to obtain the American dream. After Saigon fell and the Americans had left Vietnam, Le took his family by boat to America in hopes of a better life. He worked tirelessly as a salesman, managed his own chain of furniture stores and eventually owned a mattress factory. When the recession hit in 2009, his children became more involved in the business.
Since launching on Amazon in 2009, Brentwood Home has greatly expanded its sales and has benefited from Amazon’s growth focused model of online sales. As an established retailer in the digital space, Brentwood Home has used Amazon’s marketplace to access its millions of customers. Brentwood Home places a priority of quality products, affordable prices, and excellent customer service.
Vy Nguyen, CEO of Brentwood Home says, “We tried several online channels and our own website. Within the first year, we realized that the Amazon model worked best for us. It allowed us to focus on making great mattresses and not spend all our resources building an online store. We now have a strong brand and our business continues to grow and thrive.”
Even though Brentwood Home offers a 120-day in-home trial, there is an aspect of blind trust when buying a mattress online. The Amazon feedback forum provided the tool that Brentwood needed to showcase the “excellence metric” of the product line and built consumer confidence in the buying process. “The only thing customers have to go on is the community feedback, how other customers rate it,” Vy says. “People are really happy with the product and I think that’s what has opened the eyes of a lot of other customers about purchasing a mattress online.”
The focus on quality and value is paying off with customers near and far. Brentwood Home’s products are finding eager buyers throughout the US and Asia. “There is a tremendous demand over in China and Taiwan for products made in the USA,” says Vy.
Brentwood Home products can be found on Amazon’s site (Amazon) as well as the ecommerce site at BrentwoodHome.com (www.brentwoodhome.com).
About Brentwood Home
Brentwood Home is located in Los Angeles, CA. They manufacture environmentally healthy, safe products such as mattresses, pillows, pet beds, organic candles and other home accessories. They believe in using handcrafted, renewable, environmentally sustainable, components in all of their products. Additional information about Brentwood Home can be found at www.brentwoodhome.com.
Vy NguyenCEOBrentwood Homevy@brentwoodhome.com
Media Contact: Vy Nguyen, Brentwood Home, 3104872691, firstname.lastname@example.org
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Web site: http://www.brentwoodhome.com/