MRO Magazine

Bosch Power Tools Selects Tech Image Public Relations as its North American Agency of Record

July 9, 2015
By Business Wire News


Robert Bosch Tool Corporation (Bosch), the North American branch of the largest power tool and accessory manufacturer in the world, today announced Chicago-based Tech Image as its public relations agency of record.

“Tech Image brings us a unique digital and creative perspective that will help us tell the Bosch story more effectively. The agency leverages digital public relations best practices that will expand and engage our audiences across traditional and new media channels. Tech Image’s pioneering and metrics-driven approach to public relations aligns well with our goals to expand the reach of the Bosch power tool brand to both professional tradespeople and consumers across North America,” said Steve Wilcox, brand manager, Robert Bosch Tool Corporation.

“We are delighted to partner with such a well-respected brand,” said Daniel M. O’Brien, president of Tech Image. “Bosch is an industry leader and the company’s innovation is driving growth in professional power tools that meet the highest standards in speed, precision and durability. We’re excited to be part of an integrated, digital program that will increase Bosch visibility and brand preference.”

Michael A. Monahan, the agency’s director of media relations, will lead the account on behalf of Tech Image and will be responsible for guiding Bosch’s media relations, social media, content development and trade-show support programs.

For more information about Robert Bosch Tool Corporation, please visit

About Bosch in North America

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermo technology, household appliances, healthcare telemedicine and software solutions.

About Robert Bosch Tool Corporation

Robert Bosch Tool Corporation, the Power Tools Division of North America, was formed in January 2003 when Robert Bosch GmbH combined its North American diverse power tool and accessories businesses into one organization. As a manufacturing pioneer with more than a century’s worth of experience, the Bosch name has become synonymous with engineering excellence. With associates located throughout North America as part of the global power tools division, these professionals maintain a legacy of world-class design, manufacture and sale for power tools, rotary and oscillating tools, accessories and measuring tools. For more information, call toll free 877-BOSCH-99 (877-267-2499) or visit

About Tech Image

Tech Image ( is a national, award-winning digital PR firm that uses the latest digital strategies to help clients tell their stories more efficiently and effectively. Specializing in digital channels, which both increases visibility and lowers costs, Tech Image leverages the latest technologies to improve our client’s image. We provide digital PR services, including: media and analyst relations, keyword analysis, content creation, strategic messaging, media coaching and social media programs for some of the world’s leading companies. Representative clients include Allstate Insurance, Cisco, NEC Display Solutions, Heidrick & Struggles and Vision Solutions. PR Daily recently awarded Tech Image as the winner of national Social Media Award for the best use of YouTube for PR.

About SmithBucklin

Tech Image is owned by SmithBucklin (, SmithBucklin is the association management and services company more organizations turn to than any other. Our mission is to achieve the missions of the client organizations we serve and provide uncompromised stewardship for their long-term prosperity. SmithBucklin offers full-service management and outsourced services to trade associations, professional societies, technology user communities, industry consortia, charitable organizations, corporations and government institutes. Founded in 1949, SmithBucklin has offices in Chicago, Washington D.C., Old Lyme, Conn., St. Louis, Bethesda, Md., and San Ramon, Calif., and delivers seamless association and event management services worldwide. The company is 100 percent employee-owned. For more information, please visit or call 1 800 539 9740.

Robert Bosch Tool Corp.
Steve Wilcox, 224.232.2417
Brand Manager
Tech Image
Andy Ambrosius, 312.673.6061
Manager, Media Relations