MRO Magazine

Axalta’s Color Block Blog Features Award-Winning Author’s Take on Red

July 20, 2015
By Business Wire News


Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, has a new post on its Color Block blog titled, Radiant Red from Head to Toe Puts on a Fabulous Show that discusses how travel writer Kimberley Lovato came to terms with her own radiant red hair, a color that also happens to be Axalta’s 2015 Automotive Color of the Year.

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Axalta's Lisa Miree-Luke with No. 24 Axalta Chevrolet painted in Radiant Red. (Photo: Axalta)

Axalta’s Lisa Miree-Luke with No. 24 Axalta Chevrolet painted in Radiant Red. (Photo: Axalta)

Lovato sat down with Lisa Miree-Luke, Axalta’s Head of Corporate Affairs for North America, to discuss how she learned to accept and love the role that the color red plays in her life. It wasn’t always easy for Lovato who was often teased about her bright red hair while growing up in Los Angeles, a city that didn’t seem to have a lot of redheads, but she was able to embark on a journey of discovery that included a trip to Ireland. You can read about her experience in her essay titled, Pretty Red on the Emerald Isle.

“Kimberley is a thoughtful writer whose unique perspective really comes out in her writing,” said Miree-Luke. “Her stories of empowerment and self-discovery are inspirational in a way that anyone can relate to. We’re excited to show the impact radiant red has not only on the auto industry, but also to the human experience.”

To read Miree-Luke’s post, visit and to learn more about Axalta’s Automotive Color of the Year visit

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the over 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter and on LinkedIn.

Axalta Coating Systems
Lisa M. MIree-Luke, +1 610-358-2228