MRO Magazine

Axalta’s Color Block Blog Discusses How Car Buyers Are Falling in Love with Red


May 27, 2015
By Business Wire News

CLINTON TOWNSHIP, Mich.

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has a new post on its color blog titled Are You Ready to Fall in Love with Red Again? that discusses the growing popularity of red cars. In fact, it could be a renewed love affair.

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Nancy Lockhart-Axalta Color Marketing Manager (Photo: Axalta)

Nancy Lockhart-Axalta Color Marketing Manager (Photo: Axalta)

The post, written by Axalta Color Marketing Manager, Nancy Lockhart, digs into data from Axalta’s Global Automotive Color Popularity Report, which has annually tracked regional automotive color preferences since 1953. It is the most comprehensive in the industry.

“For four years in a row, white has been the most popular color on vehicles worldwide,” Lockhart explained. “That is true in North America as well, but we did see a surge in the popularity of red last year. It is exciting to see this interest in a vibrant, bold color like red.” In addition to red becoming more popular with buyers, Radiant Red happens to be Axalta’s Automotive Color of the Year for 2015.

To read Lockhart’s post titled Are You Ready to Fall in Love with Red Again? visit axaltacolor.blogspot.com and to learn more about Axalta’s Color of the Year visit axaltacs.com/us/color.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the over 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.

Axalta Coating Systems
John Wray,+1 586-789-7463
John.W.Wray@axaltacs.com
axaltacoatingsystems.com