MRO Magazine

Axalta to Showcase New Products at 2015 Powder Coating Show

By Business Wire News   


Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, will be among the exhibitors and presenters at the 2015 Powder Coating Show on May 6-7, 2015. The show is being held at the Kentucky International Convention Center in Louisville, Kentucky and is sponsored by the Powder Coating Institute. Axalta experts can be found at booth #101, where they will be providing product literature and answering questions regarding Axalta products and services. This year’s booth will specifically feature the new Alesta® ZeroZinc Prime NA powder coating and the Alesta Global Color Collection portfolio.

Axalta’s Alesta ZeroZinc Prime NA is an epoxy resin-based, zinc-free primer used in construction, industrial, architecture, and transportation markets. It is designed for customers who need high performing, environmentally responsible solutions and that offer operational savings by reducing repair and maintenance costs.

The Alesta Global Color Collection is an architectural powder coatings line that is available worldwide and is inspired by the textures and colors of iconic locations such as China’s Forbidden City and the ancient Mayan pyramids in Mexico. The portfolio is designed to meet the needs of architectural customers on a global basis, while continuing to provide superior quality for its customers with specific requirements.

“We are excited about the Powder Coatings Show this year in Louisville and look forward to the opportunity to showcase these new technologies and product offerings,” said Matt Rush, Axalta’s Industrial Sales Manager for Alesta coatings. “This show gives us the unique opportunity to roll these products out to the industry as a whole, while collectively enjoying a great event.”

The Powder Coating Show is an annual event sponsored by the Powder Coating Institute that provides members of the powder coating industry technical and applied technology forums as well as information about new product innovations and developments. The event gives industry professionals a chance to interact, share insights and demonstrate improvements and tips for optimizing their powder coating businesses.

Axalta experts Michael Withers, Michael Wittenhagen, and Bill Owens will be speaking at the show’s technical sessions. Their presentations are designed to educate attendees on subjects ranging from advancements in architectural applications to preventative maintenance and troubleshooting of powder coating systems.

For more information, visit Alesta ZeroZinc Prime NA and the Alesta Global Color Collection for more information. To register for the show or technical sessions please see the Powder Coating Show’s website at

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the over 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on twitter.

Axalta Coating Systems
Ashley Evans, +1 832-955-0209


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