MRO Magazine

Axalta Introduces New Rival Epoxy Primer for Economy Commercial Vehicle Market

September 21, 2015
By Business Wire News


Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, developed Rival™ RV450™ Epoxy Primer to provide customers with a wider variety of its popular economy paint brand. It is designed for high performance, color capability and appearance.

Rival RV450 Epoxy Primer is formulated to provide maximum adhesion and corrosion resistance on properly treated substrates. This product is a two-component, high solids, non-sanding, epoxy primer-sealer with a 3.5 lbs/gallon volatile organic compounds (VOC) level. It is recommended to be used with Rival topcoat products.

“As we continue to assemble Axalta’s commercial transportation economy portfolio, the introduction of RV450 epoxy primer brings a workhorse product into the Rival offering,” said Jim Fawcett, Axalta Commercial Transportation Product Manager.

The Rival brand was introduced in 2013 with a single stage polyurethane enamel as a cost-effective finish for dealers, independent shops, fleets and municipalities. Rival topcoat is available in solid and metallic colors to give shops the flexibility to choose just the right Axalta product needed for the job. In May 2015, Axalta released a urethane primer and polyurethane clearcoat to enhance the product offering for the economy commercial vehicle market.

For more information about Rival, please visit

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With nearly 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter and on LinkedIn.

Axalta Coating Systems
Janine Little, +1 610-358-4951