MRO Magazine

Axalta Introduces Innovative Digital Color Measuring Device in Korea

By Business Wire News   

SEOUL, Korea

Axalta Coating Systems, a leading global supplier of liquid and powder coatings introduces the latest digital spectrophotometer, the Acquire Plus EFX™ for car refinish body shops in Korean market.

Axalta has been a leading innovator in the introduction and adoption of this type of color-matching technology. About 30,000 digital spectrophotometers are in use by Axalta customers in around the world. Now this most advanced spectrophotometer in the global market is being introduced to refinish bodyshops in Korea.

The handheld digital color-measuring device enables body shops to achieve the best possible color match quickly, reliably and efficiently. As a result, the risk to refinishers of costly re-work due to a poor color match can be greatly reduced. This technology is designed to make the refinisher’s jobs easier by speeding up the repair process and thus help bodyshops be more efficient.

When the Acquire Plus EFX™ is placed on the vehicle near the damaged area, it takes color readings from three angles in a patented process. The devices also measures pigment effects including sparkle and flake size. Once the device is connected to a computer, software uses these readings to determine matching color formula. If the color to be matched is different to the standard formula, the color matching software automatically adjusts the formula to find the best possible match. A camera integrated into the instrument allows the analysis of effect pigments, resulting in a significantly improved matching of color and appearance.

“We are pleased to see that the latest Acquire spectrophotometer is now available in Korea as well as other markets in Asia Pacific,” explained Sobers Sethi, Vice President of Axalta’s East and South Asia region. “As a leading automotive coatings company, Axalta understands the importance of accurate and fast color matching for body shops. We are proud to be able to provide such excellent color technology to support body shops to improve productivity and reduce costs.”

For more information on Axalta’s spectrophotometers available through the global refinish brands, Cromax™ at and Spies Hecker™ at www.spieshecker.kror visit Axalta Korea at

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the over 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology.

Axalta Coating Systems
Na Jung Kim
D + 82 2 2147 5470


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