MRO Magazine

Axalta Debuts 2015 Color of the Year Video and Launches On-line Contest Celebrating Radiant Red

By Business Wire News   


Axalta Coating Systems, a leading global supplier of liquid and powder coatings, is wrapping up a celebration of its 2015 Automotive Color of the Year, Radiant Red with a video that highlights many car enthusiasts’ love of the vibrant hue.

This Smart News Release features multimedia. View the full release here:

Axalta’s Lisa Miree-Luke interviews Tom Fahoom at Woodward Dream Cruise (Photo: Axalta)

Axalta’s Lisa Miree-Luke interviews Tom Fahoom at Woodward Dream Cruise (Photo: Axalta)

The video, takes viewers on a journey with stops at color hotspots across the country including Mid America Trucking Show, Franklin Institute Science Festival and Detroit’s Woodward Dream Cruise. Axalta is inviting the public to join in on the celebration by offering viewers an opportunity to win a limited edition No. 24 Axalta Chevrolet SS Radiant Red die-cast car, autographed by four-time NASCAR® Cup Series champion, Jeff Gordon. For your chance to win, watch the video and view contest rules visit:

Axalta’s 2015 Automotive Color of the Year premiered at the 2014 SEMA show in Las Vegas last November. Gordon then debuted the paint scheme at Phoenix International Raceway. You can also learn more about Radiant Red by visiting Axalta’s Color Block blog.

“Axalta’s Color of the Yearcampaign was designed to share our color expertise with an array of automotive customers,” said Axalta’s Head of Corporate Affairs-North America, Lisa Miree-Luke. “We received a tremendous consumer response to the color. This video captures some of that excitement and as we approach year end, it’s a nice tribute to Radiant Red, our inaugural automotive color of the year.”

Radiant Red is made from Axalta’s Cromax® Mosaic™ low volatile organic compounds (VOCs) solvent paint brand. It also contains Axalta’s Vermeera™ high chroma technology and a sparkle effect.

Axalta’s 2016 Automotive Color of the Year will be announced in January at the 2016 North American International Auto Show in Detroit, Michigan.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With nearly 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter and on LinkedIn.

Axalta Coating Systems
Lisa Miree-Luke
P: +1 610-358-2228
M: +1 215-280-9430


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