MRO Magazine

Axalta Creates Legendary Color Line for Peterbilt

March 30, 2015
By Business Wire News


Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, announced the development of a collection of custom colors exclusively for Peterbilt using special-effect pigments. The line’s signature color, Legendary Red, was featured on Peterbilt Truck Models 579 and 567 in the company’s booth at the Mid-America Trucking Show on March 26 – 28 in Louisville, Kentucky.

Anthony Gansle, Peterbilt Marketing Manager with Peterbilt Truck Model 579 painted with Axalta’s Imr ...

Anthony Gansle, Peterbilt Marketing Manager with Peterbilt Truck Model 579 painted with Axalta’s Imron Elite “Legendary Red” color (Photo: Business Wire)

Peterbilt’s styling studio staff and marketing teams, as well as Axalta’s color, marketing and sales experts worked collaboratively to create the Legendary color line that incorporates new special effect tints. “The new Legendary premium paint options create a unique, metallic-flake appearance with superior shine and shimmer characteristics,” said Anthony Gansle, Peterbilt Marketing Manager. “Additionally, the new finishes feature outstanding quality and durability.”

“Peterbilt’s exclusive new color, Legendary Red, is on the leading edge of color styling and delivers the proven durability of an Imron® Elite topcoat,” stated Marko Strukelj, Axalta North American Liquid Industrial Product Director. “The colors selected for the Legendary line were created exclusively for Peterbilt using Axalta’s newest tints that allow for a dramatic effect.”

Peterbilt manufacturing facilities in the United States, Canada and Mexico use Imron Elite to help ensure that repairs can be perfectly color matched at any Axalta commercial repair facility. The identical product is used in the commercial vehicle aftermarket by Peterbilt dealers and repair centers to help exceed customer satisfaction and “repair-in-kind” quality.

“Axalta has proudly supplied Imron coatings to Peterbilt for decades,” said Thomas Tadler, Axalta Global Key Account Manager. “Our color and technology teams work closely with Peterbilt to continually formulate colors that set industry trends and generate excitement for Peterbilt customers.”

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @axalta on Twitter.

Axalta Coating Systems
Janine Little, +1 610-358-4951