Axalta Creates Brilliant New Color for Kenworth

April 3, 2015 | By Business Wire News

GLEN MILLS, Pa.

Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, has developed a new color styled exclusively for Kenworth. The new color, Aurora, was featured in Kenworth’s booth at the Mid America Trucking Show held on March 26 – 28 in Louisville, Kentucky.

Kurt Swihart, Kenworth Director of Marketing with T680 Kenworth Truck painted in Axalta’s Imron® Elite Aurora color (Photo: Business Wire)

Axalta and Kenworth collaborated to develop, test and apply the new Aurora color to help showcase the lines and curves of Kenworth’s trucks and provide the protection and durability expected from an Imron^® Elite finish.

“Fleet and truck operators appreciate Kenworth’s excellent variety of available colors, engineered to be high-quality and long-lasting, when ordering a new Kenworth truck,” said Kurt Swihart, Kenworth Director of Marketing. “Axalta is an industry leader in providing colors that are designed to stand out and make a positive statement about ‘The World’s Best trucks.’ As a Kenworth exclusive for 2015, Aurora is certainly an eye-catching and bright color that we expect to draw great interest from our customers.”

Aurora is a bright orange with vibrant metallic and special visual effects that make it come to life on the road. Imron Elite coatings have been used on the Kenworth production line for decades. The same premium quality coatings are used on the production line and in the aftermarket, to help assure that repairs can be perfectly color matched at any Axalta commercial repair facility.

“Kenworth has a history of being on the leading edge of color development using Imron technology,” said Maria Murtha, Axalta Color Manager. “The new Aurora color trends into a new color space for Kenworth. Their innovative color choice is sure to create a buzz in the industry and on the road.”

The Aurora color will be available for Kenworth 2015 model year trucks ordered through all full-service Kenworth dealerships.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit http://www.axaltacoatingsystems.com and follow us @axalta on Twitter.