Axalta Announces Comprehensive 2015 Training Program for Cromax Customers in the UK and Ireland

April 2, 2015 | By Business Wire News

LONDON

Cromax^®, one of the three premium global refinish brands from Axalta Coatings Systems, has unveiled its 2015 training program for the UK and Ireland, which is designed to cover all aspects of refinishing and all levels of competency. From the beginner, who can join Axalta’s new apprenticeship program, to the experienced refinisher, who can take an Automotive Technician Accreditation (ATA) assessment, the Cromax training program can help drive its customers’ businesses forward.

Anthony Cashel, Marketing Manager for Axalta Coating Systems in the UK and Ireland, says, “Cromax is delighted to be able to offer such a comprehensive range of training options for 2015. As well as hands-on, practical training, we have also just launched our new online e-learning program, e-CTC. This enables intermediate level refinishers to study and to assess their knowledge without having to leave the body shop. Once they have successfully completed the eight online modules, they can come to the CromaxTraining Academy at Welwyn Garden City, Hertfordshire, UK, for a practical assessment.”

The CromaxTraining Academy is also the venue for the brand’s five traditional face-to-face training courses, which for 2015 consist of two color training, one product training and two application technique courses.

Color Matching is a practical, hands-on, two-day course that shows refinishers how to match, formulate, mix and apply solid, metallic and pearlescent colors. Participants are shown how to begin setting up their own personal database using Axalta’s ColorNet^® Pro software and how to document, record and store information on changes made to color formulations. The one-day Chroma Manager course covers the use of the full range of Cromax color tools. Advanced Cromax Basecoat Training is a practical two-day Quality Assurance Agency (QAA) accredited course on the use of waterborne Cromax basecoat, from color mixing to application and blending techniques. Participants can earn QAA accreditation and an Institute of the Motor Industry (IMI) Awards certificate. Three-Stage/Tri-Coat Training is a specialist two-day refinish course that provides participants with comprehensive skills for the preparation and application of Cromax three-stage finishes. The Fast Repair Training one-day course covers the increasingly popular SMART repair techniques. Fast Repair requires a certain level of skill, so training is essential. The approach and methodology is different, which means this service can bring with it a competitive advantage for body shops who can offer it.

“Our courses use hands-on, process-oriented techniques designed to help refinishers not only work more productively, but also handle issues that may crop up,” concludes Cashel. “The aim of all our courses is to help boost the skills and knowledge of refinishers – whatever their level – give them more confidence, and give them the skills to help increase performance in their body shop.”

For more information on Cromax training courses in the UK for 2015 and on e-CTC, visit www.cromax.com/gb or the web shop at www.cromastore.co.uk. For more information on Cromax, visit Axalta Worldwide at www.axaltacoatingsystems.com.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter.

About Cromax

Cromax, one of the global refinish coating brands from Axalta Coating Systems, is designed to increase productivity from the front of the body shop to the back with coatings systems engineered for fast and accurate application. Our localized business solutions, advanced color measurement technology, marketing support and pragmatic innovations form the basis of a highly-productive refinish process. Cromax helps body shops drive their business forward.