MRO Magazine

Augmented Reality for Enterprise Alliance (AREA) and Electric Power Research Institute (EPRI) to host Augmented Reality in Leading-Edge Utilities Event

July 6, 2015
By Business Wire News


The Augmented Reality for Enterprise Alliance (AREA), the only global member-based organization focusing on accelerating Augmented Reality (AR) adoption in enterprise, announced today that the organization is teaming with Electric Power Research Institute (EPRI) and IEEE Standards Association to host the AR in Leading-Edge Utilities (ARLU) event.

Taking place on July 27 and 28, 2015 at the EPRI facility in Charlotte, N.C., ARLU will provide delegates with insights into the opportunities for reduced risk and improved performance through the introduction of AR-assisted workflows in the utilities industry.

Focused exclusively on addressing the unique requirements of the utilities industry, ARLU is targeted at IT professionals working in utilities, vendors serving the utilities industry, and providers of AR components, systems and services. Presentations, workshop sessions, and demonstrations provided by participating organizations will highlight best practices and practical approaches for integrating AR-enhanced information visualization components to complement processes and workflows.

“Representatives from EPRI, Atheer Labs, Augmate, DAQRI, Design Mill, IEEE and NGRAIN will share lessons learned through the practical application of these technologies to help deepen delegates’ understanding of mission-critical workflows that can benefit most from the introduction of AR-assisted systems,” says Christine Perey, AREA Executive Director.

“EPRI is bringing together experts to ferret out the obstacles facing the industry and to identify the best approaches to take advantage of this technology,” says John Simmins, EPRI Technical Executive and AREA board member. “This meeting will give attendees a better understanding of the technology gaps that exist within the industry and the utilities customer requirements.”

Additional event details can be found on the ARLU web page (, while invitations can be requested by sending an email to Laura Abbott at

About the AREA

The Augmented Reality for Enterprise Alliance (AREA) is the only global member-based organization focusing on accelerating AR adoption through creating and expanding a vibrant technology ecosystem. The AREA’s mission is to help organizations achieve greater operational efficiencies through smooth introduction and widespread adoption of interoperable AR-enabled enterprise systems. Its members collaborate to deliver content and programs that further these goals. Sponsor members of the AREA are thought leaders 1066 Labs, AERTEC Solutions, APX Labs, Atheer Labs, Augmate, The Boeing Company, Bosch, CN2 Technology, DAQRI, Design Mill, Electric Power Research Institute (EPRI), IEEE Standards Association, NGRAIN, iQagent, Johnson and Johnson, Newport News Shipbuilding, Perey Research & Consulting, and Talent Swarm. More information about the AREA is available at

About EPRI

The Electric Power Research Institute, Inc. (EPRI,) conducts research and development relating to the generation, delivery and use of electricity for the benefit of the public. An independent, nonprofit organization, EPRI brings together its scientists and engineers as well as experts from academia and industry to help address challenges in electricity, including reliability, efficiency, affordability, health, safety and the environment. EPRI’s members represent approximately 90 percent of the electricity generated and delivered in the United States, and international participation extends to more than 30 countries. For more information visit

About the IEEE Standards Association

The IEEE Standards Association (IEEE-SA), a globally recognized standards-setting body within IEEE, develops consensus standards through an open process that engages industry and brings together a broad stakeholder community. IEEE standards set specifications and best practices based on current scientific and technological knowledge. The IEEE-SA has a portfolio of over 1,100 active standards and more than 500 standards under development. For more information visit

Direct media inquiries to:
AR for Enterprise Alliance
Christine Perey, 781-876-6208
Executive Director