MRO Magazine

Audi sets 57th consecutive monthly U.S. record in September 2015


October 1, 2015
By Business Wire News

HERNDON, Va.

Audi reported that its September 2015 sales increased 16.2% to 17,340 vehicles, a total that stands as the brand’s 57th straight month of record U.S. sales.

Audi achieved its best-ever September sales in the U.S. to mark its 57th consecutive monthly sales record. The previous September record was set in 2014 with 14,917 Audi vehicles sold. Through the first nine months of 2015, Audi U.S. sales rose 12.5% from last year to 147,403 vehicles.

Third-quarter U.S. sales for Audi rose 15.3% from last year, with the Audi SUV models posting a 50.0% increase and Audi A3 models posting a 30.8% increase.

September results were bolstered by sales of Audi luxury SUVs, with a 44.3% increase for the Audi Q3, Q5 and Q7 models combined. The Q5 posted a 58.9% increase from last year, marking its best-ever sales month in the U.S. The Q7 posted a 42.2% increase from last September, and the Q3 posted a 3.5% increase over last year.

“As we head into the fourth quarter, we are confident that our sales momentum across the Audi product lineup will result in a strong finish to the year,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “Throughout local communities across America, we are grateful that our Audi retailers continue to deliver our stunning vehicles at record levels to customers and their service is clearly leading to customer loyalty that is quickly becoming the envy of the industry.”

In just its second month in the market, the all-new Audi TT posted a 345.2% sales increase from last year.

The A3 model line achieved robust sales in September 2015. The compact premium models achieved a 15.9% increase over year-earlier sales. The Audi A6 and A7 models also performed well, with year-over-year increases of 13.4% and 6.5%, respectively.

Audi Certified pre-owned vehicle sales set a new September record, with a 1.5% gain on 3,923 CPO vehicles sold. CPO sales year-to-date have increased 6.4%.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros – 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

         

AUDI US
SNAPSHOT

  –MTD–   –YTD–
Model Line  

Sep ’15
Actual

 

Sep ’14
Actual

 

Yr/Yr %
change

 

Sep ’15
YTD
Actual

 

Sep ’14
YTD Actual

 

Yr/Yr %
change

A3   2,712   2,340   15.9%   26,972   14,669   83.9%
A4   2,221   2,480   -10.4%   20,527   25,829   -20.5%
A5   945   1,204   -21.5%   9,812   13,165   -25.5%
A6   1,713   1,510   13.4%   17,072   17,167   -0.6%
A7   626   588   6.5%   5,508   6,386   -13.7%
A8   441   487   -9.4%   3,817   4,060   -6.0%
allroad   261   514   -49.2%   2,003   3,475   -42.4%
Q5   5,149   3,240   58.9%   36,566   30,114   21.4%
Q7   1,941   1,365   42.2%   14,421   13,105   10.0%
Q3   1,130   1,092   3.5%   9,732   1,335   629.0%
R8   14   55   -74.5%   453   580   -21.9%
TT   187   42   345.2%   520   1,098   -52.6%
Total Audi Sales  17,340  14,917  16.2%  147,403  130,983  12.5%
Total CPO Sales  3,923  3,866  1.5%  36,767  34,542  6.4%
           

NOTES:
– A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet.
– A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
– A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
– A6 includes A6 Sedan and S6 Sedan.
– A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
– A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
– Q5 includes Q5 and SQ5.
– R8 includes R8 Coupe and R8 Spyder.
– TT includes TT Coupe, TTS Coupe, TT Roadster and TTS Roadster.

Audi of America Communications
Brad Stertz, +1-703-364-7440
Mobile: +1-703-344-1320
brad.stertz@audi.com
www.audiusanews.com