MRO Magazine

Anisa International: 61 Percent of Women Who Use Makeup Brushes Clean Them Less Than Once a Month or Not at All


May 20, 2015
By Business Wire News

ATLANTA

Your best beauty tool may also be your skin’s worst enemy. While makeup residue, oil and dead skin can collect on makeup brushes and impact your skin’s health, 39 percent of women who use these tools clean them less than once a month. Moreover, 22 percent admitted to never cleaning them, according to a recent online survey conducted by Harris Poll on behalf of Anisa International, a global leader in the design and creation of unique beauty tools and solutions.

“Interestingly, 65 percent of women who clean their brushes do so to avoid bacteria, breakouts and blemishes. They understand the consequences, but they still don’t clean them as often as beauty experts recommend,” said Anisa Telwar-Kaicker, founder and CEO of Anisa International. “We suggest cleaning cosmetic tools a minimum of once a month, but twice a month would be best.”

The most common reasons cited for not cleaning makeup brushes:

  • 22 percent say it takes too long to clean them or for the brushes to dry
  • One in five (21 percent) weren’t aware they needed to
  • 19 percent just buy new brushes
  • 17 percent don’t know how to clean them properly. Ask millennials and that number jumps to 31 percent.

Among women who do clean their makeup brushes, the majority (85 percent) use household products such as water, shampoo, dish soap or olive oil.

The survey also found that 60 percent of women who have purchased a makeup brush have spent $10 or more on a single brush, while a quarter have spent $20 or more.

“Today’s consumers are spending a significant amount on cosmetic brushes in order to achieve desired makeup looks, but they’re not protecting their investment or their skin by properly caring for these tools,” said Telwar-Kaicker. “This survey indicates that there’s a need for beauty brands to educate consumers about the importance of cleaning, the proper techniques and the revolutionary new products available that minimize the amount of time it takes.”

An industry innovator in makeup brush design, Anisa International has collaborated with top beauty brands to develop brush cleansing wipes and sprays that combine ease-of-use and convenience, allowing brushes to dry in just minutes. While the traditional method of brush cleaning is still effective, these new products offer a stress-free solution to cut the cleaning and drying time and avoid damaging the brush.

Anisa International

Anisa International is a global leader in the design and creation of unique beauty tools and solutions for top brands, transforming the everyday use of premier cosmetics into a luxurious consumer experience. Founded in 1992, Anisa is committed to providing clients with innovative product design, socially responsible manufacturing, expert education, and marketing support to create the best cosmetic brushes and beauty accessories on the market. The company maintains a global presence with more than 600 people at its corporate and creative headquarters in Atlanta; manufacturing facility in Tianjin, China; New York showroom and design studio; and sales/marketing offices across the United States, United Kingdom and China. For more information: www.anisa.com.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Anisa International from April 20-22, 2015 among 1,113 adult women ages 18 and older, of whom 638 use makeup brushes. This survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete methodology, including weighting variables, contact Cortney@cookerly.com.

Anisa International
Cortney Johnston, 404-419-9234