MRO Magazine

Angie’s List Announce Exclusive Paint Relationship with Benjamin Moore

March 17, 2015 | By Business Wire News


Angie’s List (Nasdaq: ANGI) today announced its first exclusive paint manufacturer relationship with America’s Favorite paint, color and coatings brand, Benjamin Moore. The alliance identifies Benjamin Moore as the paint of choice by Angie’s List and provides members with contractor services through its private marketplace.

Angie’s List members will have access to best-in-class products and services while helping Benjamin Moore contractors strengthen and build their businesses with a professional and co-branded certification program.

“At Angie’s List, we are passionate about continuing to deliver increased value to our members,” said Pat Brady, president of Marketplace for Angie’s List. “We want to develop narrow but deep relationships with the best manufacturers in the business and we’re excited to count Benjamin Moore as the first of what we hope will be many such relationships.”

“In 2014, Angie’s List members spent an estimated $2 billion painting their homes with Angie’s List contractors,” said Ron Schuller, Chief Marketing Officer at Benjamin Moore. “As the preferred paint among professionals coupled with the growth and demand for painting services, this is the perfect opportunity to connect members to premium Benjamin Moore products and certified contractors.”

“We choose to work closely with the best service providers in the business,” said Brady. He added, “This relationship is designed to bring exclusive deals and efficiencies to both Angie’s List members and service providers, delivering the highest quality paint products at the best possible value.”

As part of this agreement, Angie’s List members will be able to use the Project Visualizer on to preview what hundreds of Benjamin Moore interior and exterior paint colors would look like in and on their homes. In addition, Benjamin Moore painting professionals will provide exclusive ecommerce offerings to Angie’s List members.

About Angie’s List

Angie’s List helps facilitate happy transactions between more than three million consumers nationwide and its collection of highly-rated service providers in 720 categories of service, ranging from home improvement to health care. Built on a foundation of authentic reviews of local service, Angie’s List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.

About Benjamin Moore & Co.

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America’s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company’s Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors – all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore’s more than 5,000 paint and decorating dealers.

Angie’s List
Debra DeCourcy, APR
Benjamin Moore
Kelly Sinatra


Stories continue below

Print this page