MRO Magazine

American Apparel Launches #EqualityForward with Human Rights Campaign Foundation


June 1, 2015
By PRN NewsWire

LOS ANGELES, June 1, 2015 /PRNewswire/ — American Apparel, the clothing manufacturer and retailer based in downtown Los Angeles, has announced a collaboration with the Human Rights Campaign Foundation.

https://photos.prnewswire.com/prnvar/20150601/219946

Beginning June 1st, the apparel company will offer a limited edition #EqualityForward t-shirt and tank top that feature their interpretation of HRC Foundation’s classic symbol.

The garments will be sold in the majority of American Apparel’s 200+ retail locations and most regions of its online store. Fifteen percent of the proceeds will support the work of HRC Foundation’s international initiative, HRC Global, and its partner organizations.

“Working with HRC Foundation was a no-brainer– we were fortunate to work with them years ago, and to reunite in 2015, with the Supreme Court rulings happening, has been monumental.”

The product launch will be accompanied by seven in-store events, which will feature top talent from the drag community. The schedule for the #EqualityForward Tour is as follows:

6/13 West Hollywood with Pearl6/14 Portland with Courtney Act6/14 Philadelphia with Miss Fame6/24 Toronto with Alaska6/26 Chicago with Gia Gunn6/28 San Francisco with Manila Luzon6/28 NYC with Violet Chachki

American Apparel is the first international apparel partner of HRC Foundation global initiative. We believe in and celebrate equality and the freedom of expression. With many of their employees and customers identifying as lesbian, gay, bisexual and transgender, they have been, and continue to be, strongly committed to efforts to achieve LGBT equality.

For more information, please visit www.americanapparel.net and www.hrc.org.

About American Apparel

American Apparel, Inc. is a vertically-integrated manufacturer, distributor and retailer of branded fashion basic apparel based in downtown Los Angeles. As of December 31, 2014, the Company has approximately 10,000 employees and operated 242 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia, Japan, South Korea and China. The Company also operates a global e-commerce site that serves over 50 countries worldwide.

About Human Rights Campaign Foundation

The Human Rights Campaign Foundation envisions a world where lesbian, gay, bisexual and transgender people are ensured equality and embraced as full members of society at home, at work and in every community.

Photo – http://photos.prnewswire.com/prnh/20150601/219946

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/american-apparel-launches-equalityforward-with-human-rights-campaign-foundation-300092030.html

Photo: https://photos.prnewswire.com/prnh/20150601/219946American Apparel

CONTACT: For more information, please contact Roberta@americanapparel.net

Web site: http://www.americanapparel.net/