MRO Magazine

Allied Feather and Down and London Luxury to introduce finished product featuring certified responsibly sourced down bedding, and showcasing Track My Down Website for Consumer Traceability.


September 28, 2015
By PRN NewsWire

NEW YORK, Sept. 28, 2015 /PRNewswire/ — ALLIED home, the innovative insulation division of ALLIED Feather & Down, and London Luxury, the leader in luxury and innovative utility home textiles, through their exclusive partnership, will showcase responsible sourcing, consumer-traceability and insulation technologies at New York Home Fashion Market (NYHFM), Sept. 28-Oct. 1.

The Trackmydown.com (TMD) initiative will be on display at both Allied Feather and Down, and at London Luxury, the fully certified RDS bedding manufacturer and supplier. The London Luxury showroom will feature finished products, all of which are RDS product-level certified. Additionally London Luxury will showcase TMD, the industry’s first comprehensive consumer-facing down-traceability website that allows down users to see where their down comes from, as well as important information such as a verified fill power, cleanliness, and a final content analysis, as will Allied Feather and Down.

“The Track My Down program has been a huge success in the outdoor apparel industry, and we’re proud to now bring it to the bedding industry in partnership with the leader in bedding innovations, London Luxury,” says Daniel Uretsky, President of ALLIED Down & Feather. Responsible Down Standards certification is very important, but it doesn’t tell the consumer everything they should know about their down. We’d ultimately love to see all natural fill meet these responsible-sourcing standards, but we are equally passionate about bringing this information to the consumer where they can engage deeper with the product. RDS certification with the proprietary Trackmydown.com tool is definitely a win-win-win for the consumers, brands and geese and ducks.”

“We are thrilled to be the first to bring RDS and Track My Down to retail, and we are doing it in a big way,” said Marc Jason, CEO of London Luxury. “At London Luxury, we strive to be first to market with innovation. RDS and Track My Down provide retailers and consumers alike with a trusted seal of approval that insures the highest standards of quality, transparency and the most important independent verification possible.”

Since the development of the tool, one year ago, with the outdoor apparel industry, the program has proven highly successful. ALLIED has worked with a number of prestigious apparel partner brands to launch the tool for the Fall 2015 season with garments hitting the racks now. London Luxury is bringing this unique and proprietary tool to the down bedding market. Products will be hitting shelves in the coming months.

To see the bedding collection, visit the London Luxury showroom at 295 Fifth Ave, Suite 817. For an appointment, please call: 212 679-8300 akeller@londonlux.com

To schedule an appointment with ALLIED, please contact Matthew Betcher: matthewbetcher@alliedfeather.net., 15W. 28(th) St., 7(th) floor NY, NY 10001

About London Luxury LLCLondon Luxury LLC is a leading global manufacturer of premium products for the home with a focus on innovation, advanced technology and strategic brand marketing. London Luxury has exclusive long term partnerships with a myriad of leading global iconic brands and exclusive rights to a number of innovative bedding technologies. The company is headquartered in New Rochelle, New York, with an extensive showroom in New York City and international quality assurance offices around the globe. For more information please visit our website: www.londonlux.com.

About ALLIED Feather & Down:ALLIED Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. ALLIED is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign(R) approval. ALLIED values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/allied-feather-and-down-and-london-luxury-to-introduce-finished-product-featuring-certified-responsibly-sourced-down-bedding-and-showcasing-track-my-down-website-for-consumer-traceability-300149506.html

London Luxury

CONTACT: Amanda Keller, akeller@londonlux.com, 914-636-2100 x525; ScottBoulbol, SMAK Strategies, scottb@smakstrategies.com, 303.519.3073