MRO Magazine

AGDATA Acquires PRG Brazil AG to Expand into Brazilian Agriculture Market

March 24, 2015
By Business Wire News


AGDATA, the leading provider of strategic data and analytics solutions to the world’s largest agricultural, crop protection and animal health manufacturers, announced today that it has acquired PRG Brazil AG, the agricultural division of PRG Brazil. PRG Brazil AG has extensive agriculture industry expertise in Brazil, providing strategic solutions to major manufacturers and distributors throughout South America. The transaction strengthens AGDATA’s position as a global leader in data-enabled software solutions for the world’s largest agriculture markets.

“Today’s announcement demonstrates our commitment to customers to continue enhancing our solutions across the global agriculture market,” said Richard Bettison, CEO of AGDATA. “Our partnership with PRG Brazil AG provides us with industry expertise and local talent, which will drive innovation and growth, enabling us to expand our industry-leading, data-driven analytics and transaction solutions to our valued Brazilian customers.”

AGDATA annually collects and processes over 35 million transactions for clients throughout North America. This latest acquisition positions the company to extend its global reach by expanding into South America’s biggest economy. Brazil has one of the largest agricultural markets in the world and ranks among the top three producers of soybeans, corn, sugar, beef, and poultry. AGDATA has added an office in Alphaville, São Paulo, to oversee operations in the region.

“We are excited to partner with the AGDATA team as they continue to develop and deliver innovative solutions to the rapidly evolving agriculture marketplace,” said Weslyeh Mohriak, principal at PRG Brazil AG.

“Our clients are continually seeking to apply sophisticated analytics along the entire supply chain, and ADGATA’s solutions will provide insights that allow its customers to make better, faster and smarter decisions,” added Fernando Pierry, principal at PRG Brazil AG.


Founded in 1985, AGDATA operates throughout the United States and Canada, enabling agriculture and animal health industry participants to collect and analyze complex sales data, develop and manage sophisticated marketing strategies and execute mission-critical sales and marketing programs. Through its SaaS-based industry-standard platforms, AGDATA is connecting the manufacturer and distribution channels through grower verified, standardized data. AGDATA is headquartered in Charlotte, N.C. For more information, please visit

About PRG

PRG Brazil has a long history of success built on 15 years of continuous experience in the Brazilian market and in 13 more Latin American countries. Pioneers in the Brazilian market, PRG has been a recognized leader in customer management issues and sales and marketing strategies. PRG Brazil has a longstanding focus and expertise on agricultural input sales and distribution management.

Laura Gillen, 202-507-5846